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For coaches and consultants

Your expertise, on LinkedIn every week, in your own voice

Looky for coaches and consultants turns your method, client questions and voice notes into a weekly LinkedIn plan with posts, hooks and short-video scripts in your own voice, and waits for your approval.

Feedback without fear
Feedback without fearWorkshop recording · 48 minTranscript approved
Katrin W.

The feedback workshop was practical from the first minute. Our team still uses the opening sentence.

Thank you, Katrin! Good to hear the sentence survived the first week back at work. Say hello to the team.

  1. Drafted
  2. Waits for you
  3. Ready to post

Replies in your tone to reviews you paste in, waiting for your approval.

In your voiceChecks passed

At a glance

What is Looky for coaches and consultants?

Looky is a web-based content and visibility workspace; coaches, consultants, trainers and founders who sell their expertise use it to stay visible on LinkedIn. You give Looky your website, slides, old posts and recordings once. Every Monday it proposes topic cards from your material and client questions, each with "what only you can add". Drafts come in your personal voice, kept apart from a company voice. Looky never invents client stories, results or opinions. When you edit, Looky suggests rules from repeated changes, and you decide which ones it keeps. You approve every post (how approval works).

Last reviewed

Seven content types
Knowledge, perspective, insights, experiences, questions, stories and impulses for a varied week
Your voice
A personal voice next to a company voice, in one workspace
Formats
LinkedIn posts, hooks, carousels as PDF documents, short-video scripts and articles
Learning
Repeated edits become suggested rules; nothing is learned silently

From your material

How does Looky turn a coach's material into a LinkedIn week?

You give your material once and set your voice. Every Monday Looky proposes topics from it, drafts posts and carousels in your words, and you approve what goes out.

Week 44
  1. MonQuestionsHow do I give feedback to my boss?Scheduled
  2. TueKnowledgeCarousel: feedback in 3 stepsScheduled
  3. WedStoriesThe team that only opened up onceIn review
  4. ThuImpulsesOne sentence to tryDraft

From one workshop recording, approved transcript

Content planner

What should a coach post on LinkedIn each week?

A week that shows how you think: one concept, one position, one client question, one exercise, one story. Looky spreads your material across seven content types, so the week isn't five tips in a row.

  • Seven content typesKnowledge, perspective, insights, experiences, questions, stories and impulses give each day a different job.
  • What only you can addEvery topic card names the example or opinion that has to come from you, so no post sounds generic.
  • Your profile and your company pagePersonal posts and company-page posts sit in one calendar, each in its own voice.
  • You set the paceLooky doesn't prescribe a posting frequency; suggested times are suggestions, never guarantees.
Week 44Approval: manual
Ready for review
Approved by Daniel
  1. Mon
    08:00Feedback to your bossPublished
  2. Tue
    08:00Carousel: 3 stepsScheduled
  3. Wed
    12:00Next open workshopScheduled
  4. Thu
    08:00The team that opened upIn review
  5. Fri
    08:00One sentence to tryDraft

Before you post

What should coaches check before they post?

Coaching and consulting posts rarely break laws, but promises, client stories and your provider details deserve a check. Looky helps you draft; you remain responsible for what you publish. This is not legal advice.

In practice

What do coaches and consultants create with Looky?

Three fictional people, three kinds of material. Stories and opinions come only from what they supplied.

  • Leadership coach

    One workshop, two weeks of posts

    You give

    Slide notes

    Feedback without fear: the workshop's five exercises and the questions participants asked.

    Looky does: Looky turns the notes into ten topic cards across the content types: a concept, a position, a client question, an exercise, a field note.

    You get

    Topic cards and LinkedIn posts

    Feedback to your boss fails at the first sentence. Here is the one we practise.

    You pick and approve

  • Consultant for digital processes

    A company voice and a personal voice

    You give

    Company website and a talk transcript

    What Mara saw in three ERP projects, anonymised, from her own notes.

    Looky does: Looky drafts a company-page post on the service and Mara's personal post on her observations, each in its own tone.

    You get

    Two LinkedIn posts

    Three projects, one pattern: the process was never the problem.

    Each voice approved on its own

  • Founder

    A carousel from the pitch deck

    You give

    Pitch deck facts and a client question

    Why do onboarding projects run late? Our deck has the four reasons.

    Looky does: Looky builds a six-slide carousel with text only from the deck.

    You get

    LinkedIn carousel as PDF

    4 reasons onboarding runs late, and what we changed.

    Waits for your approval

Options

Ghostwriter, AI chat, Buffer or Looky: what fits a coach?

Looky fits coaches who want to stay the author of their posts but not start from a blank page; a ghostwriter takes the writing off your hands completely, and a general AI chat is cheaper for a single post.

Compare Looky with

LinkedIn ghostwriterLooky
Where ideas come from
Interviews with youWeekly topic cards from your material and client questions
Sounds like you
Depends on the writer and briefingStored voice plus rules learned from your edits, approved by you
Invented stories or results
Agreed with youNever; only from your material
Formats
Usually postsPosts, hooks, PDF carousels, video scripts, articles
Approval and history
Email or chatBuilt in, with audit log
Price model
Set by the freelancerSubscription per company, yearly or monthly, see pricing

Where the alternatives are better: a ghostwriter interviews you, handles comments and needs none of your writing time; a general AI chat is cheaper for one-off posts; Buffer publishes to more networks today. Sources: buffer.com/pricing (competitors' own pages, checked 27 Oct 2026).

Honest limits

What Looky doesn't do for coaches and consultants

Looky drafts and plans from your material; your stories, your opinions and the conversation on LinkedIn stay yours.

What Looky does

  • Proposes weekly topic cards from your material and client questions
  • Drafts posts, hooks, PDF carousels and video scripts in your personal voice
  • Keeps a personal voice and a company voice apart in one workspace
  • Suggests rules from your edits that you approve, reword or reject

What Looky doesn't do

  • Invent client stories, results, testimonials or opinions
  • Reply to comments, send connection requests or direct messages on LinkedIn
  • Promise reach, followers or clients, or prescribe a posting frequency
  • Generate videos or voiceovers; Looky writes scripts
  • Give legal advice on your profile, Impressum or client contracts

FAQ

Questions from coaches and consultants

What should a coach or consultant post on LinkedIn?

A coach or consultant does well with posts that show how they think: answers to real client questions, a clear position on a common belief, a small exercise readers can try, field notes from sessions and lessons from projects. Looky spreads these across seven content types, so your week isn't five tips in a row, and drafts them from your own material.

How often should I post on LinkedIn as a coach?

Post as often as you can keep up with real substance for months; consistency matters more than a high count. Looky doesn't prescribe a number. You set the plan, Looky fills it with topic cards from your material every Monday in the content planner, and suggested posting times are suggestions, never guarantees.

How do I make AI posts sound like me?

Looky writes from your stored voice (tone, audience, words you use and avoid) and your own material, not from a blank prompt. Style checks flag AI clichés and repetition. When you edit drafts, Looky suggests rules from repeated changes, such as your closing sentence, and you approve, reword or reject each one. Nothing is learned silently (brand knowledge).

Can Looky write LinkedIn hooks?

Yes. Looky writes hooks as their own format and as openings for posts and short-video scripts, in your voice and from the topic's material. You can edit every hook before you approve, and style checks flag clichés and repetition. Hooks never promise results you haven't supplied.

Can Looky turn a voice note into a LinkedIn post?

Yes. Upload a recording, Looky transcribes it, and you approve the transcript before it becomes knowledge. From there Looky drafts a LinkedIn post, hooks or a short-video script in your voice. Audio files can be up to 50 MB, so a talk recording works as well as a short voice note (video scripts).

Should I post on my personal profile or the company page?

Use both if you have both: the personal profile carries your perspective, the company page explains your services. Looky keeps a personal voice and a company voice side by side in one workspace, sharing knowledge but with separate tone, topics and calls to action, and publishes to both once LinkedIn is connected.

Is Looky a LinkedIn ghostwriter?

No. Looky is software that drafts from your material; you stay the author and approve every post. A ghostwriter interviews you and writes for you, which saves more of your time and is paid as a service. Looky suits people who want to keep their own words with less effort.

Will Looky invent client success stories?

No. Looky uses stories, results and opinions only from material you supplied or approved. If a post needs an example only you can give, the topic card says so. Share client stories only with consent and anonymised unless the client agrees to be named.

Your expertise, every week, in your words.

Give Looky your material once. You stay the author.

Looky, the orange robot, waves hello.