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For practices

Explain your treatments clearly. Answer reviews with care.

Looky for healthcare practices is the content and visibility workspace that turns your own treatment information into plain-language articles and posts, checks each claim against its source and waits for your approval.

Join the waitlistHow approval works
Your first appointment
Your first appointmentInfo sheet · PDFFacts approved
Markus T.

Friendly team, everything was explained clearly.

Thank you for the kind words about our team. We'll pass them on.

  1. Drafted
  2. Waits for you
  3. Ready to post

Replies to reviews you paste in, in your tone; every reply waits for a person.

In your voiceChecks passed

At a glance

What is Looky for healthcare practices?

Looky for healthcare practices is built for physiotherapy, dental and therapy practices whose patients search their questions before they book. You give Looky your website, patient information sheets and notes; Looky never connects to practice software or patient records. Articles are drafted only from that material, each claim is checked against its source, and anything only you can answer is marked "Your input needed" and never published. You check medical accuracy and the advertising and professional rules that apply to you. Nothing is published without your approval (how approval works).

Last reviewed

Your material only
Writes from your website, documents and notes; not connected to practice software or patient records
Claim check
Every article claim is checked against its source passage; unsupported sentences need a person in every approval mode
Style checks
Promises Looky must not make and testimonials without a source are flagged
Your input needed
Blocks only you can answer, such as how you handle follow-ups, are never published

From your own material

How does a patient question become an article you can trust?

Looky drafts patient education only from the material you approved, checks every claim against its source and leaves what only you know as a gap. You check medical accuracy and approve before anything is published.

Owner approval
Anna, front desk · editorFollow-ups are booked at the end of each session.Input added, flags resolved
Julia Weber, practice owner · reviewer
Approved by Julia
Scheduled on WordPress · Tue 07:30weber-physio.example/first-appointment

Content planner

What should a practice post through the year?

Looky's topic cards follow the health seasons and the questions your front desk hears, so the calendar fills with useful patient information instead of advertising.

  • The questions patients askWhat to bring, how long the first appointment takes, whether a prescription is needed: each becomes a topic card with the sources Looky would use.
  • Health seasons ahead of timeCold and flu season, hay fever, New Year's resolutions and back to school arrive as topic cards weeks before patients start asking.
  • Organisation, not promisesPosts focus on how your practice works: opening hours, documents, the team. Statements about treatment results need your material and your check.
  • Recruiting in the same planA LinkedIn post for a new physiotherapist or dental assistant goes into the calendar like any other draft and waits for your approval.
See the content planner
Week 44Approval: manual
Ready for review
Approved by Julia
  1. Mon
    07:30Your first appointmentPublished
  2. Tue
    12:00We're hiring a physiotherapistScheduled
  3. Wed
    07:30Cold season: when to cancelScheduled
  4. Thu
    18:00Meet the team: AnnaIn review
  5. Fri
    08:00Back to school: posture tips we wrote downDraft

Rules for sensitive cases

Which rules apply when a practice posts or replies?

In a practice, a review reply or an advertising post can break professional rules, so every reply and every claim needs a person who knows them. Looky helps you draft; you remain responsible for what you publish. This is not legal advice.

  • Never confirm someone is a patientIn Germany, doctors, dentists and other state-regulated health professions may not disclose secrets entrusted to them (§203 StGB). Even "we're glad your treatment went well" can confirm a treatment relationship. In 2019 the US HHS fined a dental practice $10,000 for patient details in replies to Yelp reviews.
  • Testimonials and before-and-after imagesUnder the German Heilmittelwerbegesetz (§11 HWG), statements from third parties in health advertising are allowed unless they are abusive, repulsive or misleading; before-and-after comparisons stay banned for cosmetic surgery.
  • Your professional codeYour chamber's professional code may restrict advertising further. Check with your chamber when you are unsure.
  • What Looky does and doesn'tLooky drafts only from your material, flags promises and testimonials without a source and holds unsupported claims for a person. Looky doesn't check legal compliance or automatically block patient details in replies.

In practice

What do practices create with Looky?

Three fictional practices, three patient questions. Each draft comes only from the practice's own material.

  • Physiotherapy, Bonn

    The first appointment

    You give

    Info sheet and a note

    First appointment takes 45 minutes, bring your prescription and comfortable clothes.

    Looky does: Looky drafts from the sheet only and answers a short FAQ from it; the section on follow-ups stays open for the practice.

    You get

    Website article

    What happens at your first physiotherapy appointment?

    Your input needed · never published

  • Dental practice

    Professional teeth cleaning

    You give

    Your treatment page

    Professional teeth cleaning: steps, duration, what to expect.

    Looky does: Looky explains the treatment in plain language, without prices or success promises the practice didn't provide.

    You get

    Plain-language explainer

    How long does a professional cleaning take, and does it hurt?

    Promises are flagged

  • Psychotherapy practice

    Getting a first consultation

    You give

    Patient question

    How do I get a first appointment, and how long is the wait?

    Looky does: Looky writes from the practice's notes and the waiting times it states itself, with no case stories and no testimonials.

    You get

    Website article

    How to get a first appointment for psychotherapy

    Individual outcomes are flagged

Options

How does Looky compare for a healthcare practice?

Looky fits a practice that wants patient education from its own material with a built-in check and approval step; a general AI chat is cheaper for a single text, and a healthcare marketing agency also knows your professional rules.

Compare Looky with

General AI chatLooky
Writes from your stored, approved material
Only what you paste per chatYes, per workspace
Checks each claim against a source
NoYes, per claim; unsupported claims held for a person
Flags promises and testimonials without a source
NoYes, in the style checks
Advice on professional rules
NoNo: Looky flags, you decide
Price model
Free or subscriptionSubscription per company, yearly or monthly, see pricing

Where the alternatives are better: a general AI chat is cheaper and quicker for one text; a specialised agency can advise on professional rules, which Looky cannot.

Honest limits

What Looky doesn't do for practices

Looky drafts and checks against your sources; medical accuracy and the rules of your profession stay with you.

What Looky does

  • Drafts patient information only from your website, documents and notes
  • Checks every article claim against its source and holds unsupported claims for a person
  • Flags promises and testimonials without a source
  • Keeps "Your input needed" blocks out of every published text

What Looky doesn't do

  • Connect to practice software, appointment systems or patient records; don't upload documents with patient data
  • Diagnose, recommend treatments or promise outcomes
  • Check whether a text complies with the Heilmittelwerbegesetz, your professional code or HIPAA
  • Automatically stop a reply from confirming that someone is a patient
  • Promise appointments, rankings or mentions in AI answers

No one can guarantee a recommendation by AI systems. Looky helps you draft; you remain responsible for what you publish. This is not legal advice.

FAQ

Questions from practices

All questions

Can a practice reply to a Google review without breaking patient confidentiality?

Yes, if the reply doesn't confirm that the reviewer was a patient and mentions no treatment, date or bill. Thank them, say you don't discuss individual cases in public, and offer a contact route. In Germany, §203 StGB protects patient secrets; in the US, a dental practice was fined $10,000 for patient details in Yelp replies. More in the guide to replying to Google reviews.

What can a practice post on social media?

Practices can post factual information: how appointments work, what to bring, who is on the team, answers to common patient questions. Advertising rules limit testimonials, comparisons and before-and-after images, and your chamber's professional code may add rules. Looky drafts factual posts from your material; you check them against the rules for your profession.

Can Looky write patient-education articles that are accurate?

Looky writes them only from your own sources and checks each claim against its source passage. Claims without a source are marked unsupported and need a person in every approval mode, and details only you know stay as "Your input needed" blocks that are never published. You remain responsible for medical accuracy.

Can I use patient testimonials or before-and-after photos?

Looky doesn't create testimonials, and its style checks flag testimonials without a source. Under German law (§11 HWG), third-party statements are allowed unless abusive, repulsive or misleading; before-and-after images remain banned for cosmetic surgery. Get written consent from patients and check your professional code. This is not legal advice.

What should a physiotherapy practice post on Instagram?

Physiotherapy practices do well with questions patients actually ask: what to bring, what happens at the first appointment, simple exercise explanations you have written down, team introductions. Looky turns each into a caption or a short video script from your own notes, and nothing goes out before you approve it.

Does Looky process patient data?

No, not by design. Looky works with your website and the documents and notes you add. Looky is not connected to practice software or patient records. Don't upload documents that contain patient data; anonymous information sheets are what Looky needs. What you do add is hosted on servers in Germany. To write and analyse, Looky sends the material a task needs to external AI providers such as OpenAI and Anthropic. They work as sub-processors, and some of them process data outside the EU. See the privacy policy.

Answer your patients' questions before they ask.

From your own information sheets, checked against every source, approved by you.

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