Content creation

One idea. Blog article, posts and script in your voice.

Content creation in Looky turns one idea into drafts for every format, from blog articles and channel posts to video scripts and review replies, written from your approved brand knowledge, checked against your sources and published only after you approve.

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At a glance

What is content creation in Looky?

Content creation in Looky is the AI drafting part of the Looky workspace. Small businesses, personal brands and agencies start from a topic, a voice note or a piece of their knowledge and get drafts for blog articles, social posts per channel, hooks, video scripts, review replies, website copy and carousels. Every draft is written from approved brand knowledge and passes rule-based checks. Blog articles go through an evidence-first pipeline that checks each claim against its source and marks what only the owner can add. Nothing is published until you approve it.

Last reviewed 27 October 2026

What it is: AI drafting for articles, posts, scripts and replies in the Looky web app
For whom: Small businesses, personal brands and agencies that publish regularly
Formats: Articles of 800 to 2,000 words, posts for six channels, hooks, video scripts, review replies, website copy, carousels
Based on: Your approved brand knowledge and brand voice
Fact check: Every article claim is checked against the passage it cites
Languages: English and German
Pricing: Part of every Looky plan; see pricing
Main limit: Stories, results and opinions only from material you supply or approve

Posts, replies, scripts

How does Looky write a post, a reply or a script?

Short formats are drafted in one focused step and then checked by rules, not by taste.

In the editor you can rewrite, expand, shorten, change the tone, add a hook, translate between English and German or suggest hashtags. Every edit creates a version you can compare with and restore.

Blog articles

How does the evidence-first article pipeline work?

A blog article isn't written in one go. Looky first collects what your sources actually say, plans the article around that evidence and only then writes, section by section.

01Brief
Goal, reader, angle, a length between 800 and 2,000 words, an optional focus keyword, the voice, your notes and the sources to use. Your notes are the only text that counts as your personal material.
02Evidence
Looky searches your approved facts and knowledge by meaning and by keyword, merges the results and removes duplicates. Sources you picked are always kept.
03Keep or drop
A classification model decides per passage whether it fits this brief and contains a concrete fact, number or quote.

05Drafting
Each section is written with only its own evidence and carries markers pointing to the sources it used.
06Claim check
Claims are extracted and each one is checked against the passage it cites. A claim whose numbers don't appear there is at most “weak”; a claim without a source is “unsupported”.
07Repair
Sentences with unsupported claims are rewritten once: softened, removed or turned into a request for your input.

08Style checks
Readability (Flesch for English, Amstad for German), long sentences, repetition, typical AI phrases, consistent form of address in German, forbidden promises, placeholders and testimonials without a source.
09SEO and GEO pass
Meta title and description, slug, an answer-first intro, an FAQ answered only from evidence, internal link suggestions only to pages found on your site, and image alt text.
10Quality report
Scores, flags and a map of which claim rests on which source, stored with this version.

Quality report

What does the quality report show, and how do you fix a flag?

Each flag says why it exists and offers a fix you can apply in one click.

The report covers grounding (the share of supported claims), voice, readability, structure, SEO and the FAQ. Flags are grouped into what blocks publishing, what to check and style suggestions. Each fix creates a new version, and the report records who changed what and why.

Rewrite with Looky
The sentence is rewritten from the available evidence and checked again.
Cite a source
You pick a passage or fact and Looky checks that it really states the claim. A source that doesn't keeps the flag open.
Ask the owner
The claim becomes a request for your input.
General know-how
You mark a statement as common knowledge and give a reason.
Remove
The sentence is deleted.

Requests for your input appear as a block labelled “Your input needed · Never published”. While one is in the article, the article can't be scheduled or published.

Use cases

Where do the stories and examples come from?

From you. Looky leaves room for your experience and asks for it instead of making it up.

Solar installer, Cologne
An article that cites the price list
You give
Owner note
East-west roof in Bergheim last week: the drone found a chimney shadow, we moved two panels.
Looky does: Outline from approved website facts and the price list; the note becomes the example.
You get
Blog article
Does solar pay off on an east-west roof in Cologne?
A subsidy amount no source states is flagged and removed in one click.
Sales consultant
A post and a carousel from a voice note
You give
Voice recording · 1:12
Three mistakes clients make when they hire their first salesperson.
Looky does: The approved transcript keeps her phrasing; Looky drafts the post and five slides.
You get
LinkedIn post + PDF carousel
Your first salesperson won't fix a missing process.
Her own words only; nothing about clients that she didn't say.
Café, Saturday rush
A reply to a three-star review
You give
Google review
Lovely cake, but we waited 25 minutes on Saturday.
Looky does: A short reply in the café's voice that thanks the guest and addresses the wait.
You get
Review reply
Thanks, Mara. Saturdays got busier than we planned for, so we added a second person at the counter.
Low rating: the reply waits for a person before it goes out.

From draft to published

What happens after a draft is ready?

Drafts move into your content calendar. They are published only with the approval you configured.

ReviewDrafts wait in review. You edit, comment or approve; editing an approved item sends it back to review.
ScheduleApproved items get a slot in the workspace time zone. Before publishing, Looky checks version, approval and channel status again.
PublishPublishing works today for WordPress and LinkedIn. Other channels get drafts you copy, until their integration is live.

How approval modes work

Comparison

How does Looky compare with other ways to get content written?

Fair to every option: each one is the right choice for someone.

Criterion
Criterion	Writing it yourself	Generic AI writer	Agency	Looky
Time per piece	High	Low	Low for you, after briefing	Low; you review and add your input
Knows your business	Fully	Only what you paste in	After onboarding	Your approved knowledge, every time
Facts checked	By you	Usually not	By the agency	Each article claim against its source
Your stories	Yes	Often invented or generic	From interviews	Only from your material; gaps are marked
Strategy and production	Yours	None	Yes, incl. photo and video	Topic suggestions; no strategy work or filming
Best when	You enjoy writing and have the time	You need a one-off text	You want strategy and production done for you	You publish regularly and want drafts from your own knowledge

Compare Looky with

Writing it yourselfLooky

Time per piece: HighLow; you review and add your input
Knows your business: FullyYour approved knowledge, every time
Facts checked: By youEach article claim against its source
Your stories: YesOnly from your material; gaps are marked
Strategy and production: YoursTopic suggestions; no strategy work or filming
Best when: You enjoy writing and have the timeYou publish regularly and want drafts from your own knowledge

An agency brings strategy, design and production that software doesn't replace, and a generic AI writer is the cheapest option for a single text. Looky fits when you keep the voice and the decisions in-house and need dependable drafts every week.

Honest limits

What does content creation do, and what doesn't it do?

What Looky does

Drafts articles, posts, scripts, replies and graphics from your approved knowledge
Checks every article claim against its source and shows the result
Marks what only you can add and never publishes those requests
Checks channel limits, placeholders and forbidden promises
Keeps every version so you can compare and restore

What Looky doesn't do

Invent customer stories, results, testimonials or opinions
Research the open web for news or statistics beyond your sources
Promise rankings, traffic or mentions in AI answers
Publish anything without the approval you configured
Replace a strategist, photographer or video team

The SEO and GEO pass gives articles a clean structure for search engines and AI assistants. No one can guarantee a recommendation by AI systems.

FAQ

Questions about content creation

All questions

Will content from Looky sound generic?

Less so the more of your own material you add. Looky writes from your approved brand knowledge and your brand voice, including do and don't words and example texts. Style checks flag typical AI phrases and repetition. Personal examples come only from your material, and where one is missing, Looky asks you instead of inventing it.

Is AI-written content bad for SEO?

What matters to search engines is whether content is helpful, accurate and shows real experience, not which tool helped write it. Looky's articles are built from your sources, with checked claims, an answer-first intro and an FAQ answered from evidence. You add your own examples and approve. No one can guarantee rankings or a recommendation by AI systems. More in the guide to generative engine optimization.

How does Looky stop the AI from inventing facts?

Blog articles are planned around evidence from your approved knowledge. Each section is written only with its own sources, then every claim is checked against the passage it cites. Claims whose numbers don't appear in the source are marked weak, claims without a source unsupported. Unsupported sentences always require a human review before publishing.

What is a “Your input needed” block in a Looky article?

It is a request for something only you know, such as a real example, a current price or your opinion, placed where the article needs it. It is labelled “Never published”: as long as one is in the article, the article can't be scheduled or published. You add the information, which then counts as your material, or remove the block.

How long are the blog articles Looky writes?

You choose a target between 800 and 2,000 words in the brief. The outline shows how many sections are backed by sources before writing starts, so you can shorten the plan when the evidence is thin rather than pad the article. Articles include an FAQ block and SEO fields such as meta title, meta description and slug.

Which social channels can Looky write posts for?

LinkedIn, Instagram, Facebook, X, TikTok and Google Business Profile, with one variant per channel that respects its length and format limits. Carousels and graphics are rendered as images in common social sizes or as a PDF document. Which channels Looky can also publish to is listed on the integrations page.

Which languages does Looky write in?

English and German. German drafts address readers with the informal “du”, and the style checks flag drafts that mix forms of address. Readability is measured with the Flesch score for English and the Amstad score for German, and in the editor you can translate a draft between the two languages.

Can I edit a Looky draft and go back to an earlier version?

Yes. Every edit, one-click fix and section rewrite creates a new version with a word-level comparison to the previous one, and you can restore any earlier version. If you change a draft after it was approved, the earlier approval no longer counts and the draft goes back to review.

Your next good story is already there.

Bring the idea. Looky prepares the formats, and you decide what goes out.

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