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Local listings

One correct record of your business, checked against your listings

Local listings in Looky keep one canonical record of your business data, monitor directories against it, detect inconsistencies and prepare corrections, pushing updates only where an integration supports it and only after your OK.

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Why consistent data matters for AI answers
Listings

Your business record

Name
Café Mara
Address
Ottenser Hauptstraße 12, 22765 Hamburg
Phone
+49 40 123 456 78
Opening hours
Mon–Fri 8–18, Sat 9–16
2 details to fix
NameAddressPhoneOpening hours
Listing AMatchesMatchesMatchesMatches
Listing BMatchesMatchesDiffersMatches
Listing CMatchesMatchesMatchesDiffers
Prepared correctionListing B · PhoneListed+49 40 987 654Should be+49 40 123 456 78ApproveCopy data
Prepared correctionListing C · Opening hoursListedSat 10–14Should beSat 9–16ApproveCopy data

At a glance

What are local listings in Looky?

Local listings in Looky are built for businesses that customers call, visit or book locally, and for agencies that look after clients' local presence. You enter your name, address, phone number, opening hours, categories and links once. Looky compares your listings with that record and shows where an old phone number, a former address or outdated hours still appear. For each deviation you get a prepared correction: Looky sends it where an integration allows updates, after your OK, and everywhere else gives you the corrected data to submit yourself.

Last reviewed

Record
One canonical record: name, address, phone, hours, categories, links
Check
Monitors directories and shows each inconsistency against your record
Corrections
A prepared correction for every deviation
Updates
Pushed only where an integration supports it, after your OK
Claiming
You claim and verify each listing with its directory
Agencies
One record and one deviation list per client workspace
Promise
No ranking promise; consistent data helps customers find the right details
Plans
In every plan per company; see pricing

One record, every listing

How does Looky keep your listings consistent?

You keep one record. Looky compares every listing with it and prepares the fix for each difference.

Listings

Your business record

Name
Café Mara
Address
Ottenser Hauptstraße 12, 22765 Hamburg
Phone
+49 40 123 456 78
Opening hours
Mon–Fri 8–18, Sat 9–16
2 details to fix
NameAddressPhoneOpening hours
Listing AMatchesMatchesMatchesMatches
Listing BMatchesMatchesDiffersMatches
Listing CMatchesMatchesMatchesDiffers
Prepared correctionListing B · PhoneListed+49 40 987 654Should be+49 40 123 456 78ApproveCopy data
Prepared correctionListing C · Opening hoursListedSat 10–14Should beSat 9–16ApproveCopy data

Who uses it

When do listings drift apart?

Three everyday changes that leave old details behind in directories.

  • Electrician

    The workshop moved

    You give

    New address in the record

    The old address still shows in several places

    Looky does: Looky lists every listing with the old address.

    You get

    Prepared corrections

    One per listing, ready to approve or submit

    Nothing changes without your OK

  • Café

    Winter opening hours

    You give

    Changed hours

    Shorter Saturdays from November

    Looky does: Looky flags every listing with outdated hours.

    You get

    Corrections

    The new hours, ready to enter

    You approve each correction

  • Physiotherapy practice

    A new phone number

    You give

    New number after switching provider

    Some directories still show the old one

    Looky does: Looky shows which listings differ and notes that some German directories take their data from the phone provider.

    You get

    Corrections and a hint

    What to fix where, and via whom

    You submit where no integration exists

Options

How does Looky compare with listing platforms or doing it yourself?

Looky fits small businesses and agencies that want their listings checked next to their content and reviews; listing platforms for many locations cover far more directories, and doing it yourself costs nothing but time.

Compare Looky with

UberallLooky
Built for
Multi-location brands (Berlin)Small and mid-sized businesses, agencies
Directory coverage
Listings across 150+ directoriesMonitors directories; updates only where an integration supports it
Finds inconsistencies
Not described in fact sheetYes, against your record
Reviews and content in the same tool
Review replies with AIGoogle review replies, posts, articles
Pricing
No public pricesSubscription per company, yearly or monthly, see pricing

Where the alternatives are better: Uberall covers 150+ directories and many locations and is based in Germany; Yext is built for enterprise multi-location brands; doing it yourself is free if you have a few listings and time; Google Business Profile alone is free and is the profile most customers see on Google Search and Maps.

Honest limits

What don't Looky's local listings do?

What they do

  • Keep one record of your business data as the source of truth.
  • Compare your listings with that record and show every difference.
  • Prepare a correction for each difference.
  • Send updates only where an integration supports it, after your OK.

What they don't do

  • Looky monitors listings and prepares corrections. It updates a directory only where an integration supports it; everywhere else you submit the correction yourself.
  • Claiming, verifying and logging in to each directory stays with you and the directory.
  • Directories review changes on their own schedule; Looky can't speed that up.
  • Some German directories take name, address and phone from your phone provider's data; those changes go through your phone provider.
  • Looky doesn't promise rankings from consistent listings; no one can guarantee a recommendation by AI systems.
  • Looky doesn't sell directory entries or paid listing packages.

FAQ

Questions about local listings

All questions

Does NAP consistency improve my local ranking?

Nobody has shown a reliable number for that. Ranking-factor surveys rate consistent citations as helpful, but they are opinion polls, not studies. Looky's local listings focus on what is certain: a customer who finds an old phone number or wrong opening hours calls the wrong line or stands at a closed door. No tool can guarantee rankings or AI recommendations.

How do I fix an old address or phone number in German directories?

Start with your own record, then correct each listing. Basic entries in Das Örtliche, Das Telefonbuch and Gelbe Seiten come from your phone provider's directory data, so name, address and phone changes go through your provider. Looky shows which listings still differ and prepares the corrected data for each one.

Do I need a paid directory entry?

Not to be listed. Basic entries exist for free, and paid packages add extras. One example: the Gelbe Seiten “Starteintrag” is free for three months and then costs €29.90 a month on an annual subscription (as of October 2026). Looky doesn't sell entries; check the terms before you sign up for any package.

Why do correct listings matter for AI assistants?

AI assistants with web search answer from public pages, and when sources disagree, a wrong phone number or old hours can end up in the answer. Keeping your business record consistent gives customers and AI assistants the same correct details. Looky doesn't promise that any assistant mentions you.

Do I need to claim my listings first?

Usually, yes. Claiming and verifying a listing is done with each directory, by you, and Looky doesn't verify on your behalf. Looky can still compare public listings with your record and prepare corrections you submit once you have access. Without a claimed listing, most directories don't let you change the entry yourself.

What happens when my opening hours change for the holidays?

You update your business record in Looky. Looky shows which listings now differ and prepares a correction for each; where an integration supports updates, the change goes out after your OK, and everywhere else you get the new hours ready to enter.

The same correct details everywhere

Keep one record of your business. Looky shows where listings differ and prepares the fix.

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