Competitor monitoring

See which competitors AI assistants name instead of you

Competitor monitoring in Looky tracks the competitors you choose inside ChatGPT, Claude and Perplexity answers and shows who is named instead of you and your share of voice, so you can answer with your own content, written from your knowledge and approved by you.

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No one can guarantee a recommendation by AI systems, for you or for a competitor.

How the measurement works

At a glance

What is competitor monitoring in Looky?

Competitor monitoring in Looky is built for small businesses, personal brands and agencies with a handful of direct competitors and no time to check them every week. You enter each competitor's name, alternative spellings and web addresses once. Every AI-visibility run then records which competitors ChatGPT, Claude and Perplexity name instead of you, in which order, and your share of voice, with a 95% confidence interval. You open every answer, see the sources it cites and decide what to write next, from your own knowledge. Looky reads only public information and never copies it.

Last reviewed 6 November 2026

Setup: You enter each competitor once: name, alternative spellings, web addresses
Where: Checked in every ChatGPT, Claude and Perplexity answer of your AI-visibility runs
Share of voice: On unbranded questions, with a 95% confidence interval
Questions: Your competitors shape the comparison questions in your question set
Principle: Public information only; ideas, never copies
Plans: In every plan per company; see pricing
Assistants: ChatGPT, Claude and Perplexity, via their APIs with web search
Agencies: One competitor list per client workspace, never mixed

Competitors in AI answers

How does Looky show who gets named instead of you?

You list your competitors once. Every visibility run then checks each answer for you and for them.

Principles

What does Looky never do when watching competitors?

Looky reads only public information and never copies it.

Competitor monitoring is about understanding why customers hear about someone else, not about imitating them. The insight stays an insight; what you publish comes from your own approved knowledge, in your voice, after your approval.

No contact
No follows, messages or likes. Competitors are not notified.
No copying
Competitors' texts are never used as material for your drafts.
Neutral questions
AI questions are neutral and don't try to influence the answers.
Public only
Nothing behind a login, paywall or customer area.

Who uses it

What does competitor monitoring show in practice?

Three situations where the answer to “why them and not us?” becomes a concrete next step.

Solar installer, Cologne
A competitor's guide gets cited
You give
20 unbranded answers
Two local competitors tracked
Looky does: Solarwerk is named 6 times, competitor A 11 times; answers about storage cite A's guide.
You get
Your own storage guide
A topic you create from the insight, written from your installations
You approve the draft
Café
A city guide decides
You give
Local question
“Breakfast near the cathedral”
Looky does: Assistants name two other cafés and cite a city guide.
You get
Breakfast page
A clear page with your breakfast and hours
Nothing goes live without your OK
Nordlicht Studio, agency
One list per client
You give
Competitors per workspace
Each client with its own list and question set
Looky does: Share of voice per client, never mixed.
You get
Client report
Rates with intervals for the client meeting
Data never crosses workspaces

Options

How does Looky compare with other ways to watch competitors?

Looky is a fit when you want to see your competitors where your customers now ask (AI answers) and react with your own content; change monitors watch more pages more often, and sales intelligence platforms go deeper for large teams.

Criterion (as of 2026-10-27)
Criterion (as of 2026-10-27)	Visualping	Sales intelligence (e.g. Crayon, Klue)	Traffic intelligence (e.g. Similarweb)	Doing it yourself	Looky
Competitors in AI answers	No (not described)	Not compared	Not compared	One answer at a time, by hand	Yes: ChatGPT, Claude, Perplexity, share of voice with 95% interval
Brand context (knows your offer)	No brand context	Not compared	Not compared	In your head	Yes, your workspace knowledge
Acts on what it finds	Change summaries	Category: battlecards for sales teams	Not compared	Your own notes	Drafts from your knowledge, with approval
Audience and price	Free (5 pages); Personal $14 per month	Category: enterprise, sales-led	Category: analysts, marketers	Free, costs time	Every plan per company, see pricing

Compare Looky with

VisualpingLooky

Competitors in AI answers: No (not described)Yes: ChatGPT, Claude, Perplexity, share of voice with 95% interval
Brand context (knows your offer): No brand contextYes, your workspace knowledge
Acts on what it finds: Change summariesDrafts from your knowledge, with approval
Audience and price: Free (5 pages); Personal $14 per monthEvery plan per company, see pricing

Where the alternatives are better: Visualping monitors any page you choose, from a free plan, and summarizes changes with an importance flag; sales intelligence platforms build battlecards and win-loss analysis for sales teams, which Looky doesn't; traffic intelligence tools estimate competitors' traffic, which Looky doesn't; Google Alerts is free for news mentions.

Honest limits

What can't Looky's competitor monitoring do?

What it does

Checks every ChatGPT, Claude and Perplexity answer of your visibility runs for you and your competitors.
Shows mentions, order and share of voice per assistant, with a 95% interval.
Uses your competitors to draft neutral comparison questions you can edit.
Keeps one competitor list per workspace, so agency clients never mix.

What it doesn't do

Looky reads only public information. Nothing behind a login, paywall or customer area.
Looky never copies competitors' texts, images or offers; your drafts come from your own knowledge.
Looky can't tell you for certain why an assistant names a competitor; it shows the answers, quotes and cited sources.
Share of voice only compares you with the competitors you track; adding or removing one changes the number.
Looky doesn't estimate competitors' traffic, keywords or backlinks, and doesn't build sales battlecards.
No one can guarantee a recommendation by AI systems, for you or for a competitor.

FAQ

Questions about competitor monitoring

All questions

How do I find out which competitors AI assistants recommend instead of me?

Looky asks ChatGPT, Claude and Perplexity the questions your customers ask, repeatedly and from your business location, and checks every answer for you and for each competitor you list. You see who is named, in which order, and your share of voice per assistant. Every answer is stored, so you can read what was said about each business.

Will my competitors know that I'm monitoring them?

No. Looky works with publicly available information and asks AI assistants neutral questions. Looky doesn't log in, follow, message or post anything on competitors' profiles, and competitors receive no notification.

Does Looky copy my competitors' content?

No. Competitor monitoring turns what Looky observes into insights, never copies. Competitors' texts are not used as material for your drafts; every draft is written from your own approved knowledge and in your brand voice, and you approve it before anything is published.

Which competitors should I add?

Add the handful of businesses your customers actually compare you with: those they mention on the phone, those that appear for the same local searches, and one or two you want to measure yourself against. A short list of direct competitors gives a clearer share of voice than a long list of everyone in your industry.

What is share of voice in Looky?

Share of voice in Looky is your number of mentions divided by the mentions of you and your tracked competitors, counted only on questions that don't name your business. Looky shows it per AI assistant with a 95% confidence interval. Because it only counts tracked competitors, adding or removing a competitor changes the number.

Can an agency track different competitors for each client?

Yes. Each client has its own Looky workspace with its own competitor list, question set and knowledge. Data and knowledge never cross workspaces, so one client's competitors and notes are never used for another client's content.

Can Looky tell me why ChatGPT recommends a competitor?

Not with certainty, and no tool can. Looky shows the full answers, what was said about each business and the sources the assistant cited, which often hints at the reason, such as a clear service page or a directory listing. No one can guarantee a recommendation by AI systems, for you or for a competitor.

See who gets named instead of you

List your competitors once. Looky checks every AI answer and shows where you stand.

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