What are the Looky guides?
Each guide answers the questions owners actually ask, cites its sources and shows a "Last reviewed" date. Guides are kept up to date on a fixed cadence; timely news and opinion pieces live on the blog. Where Looky can help, a guide says so in one short box; everything else works without Looky. No one can guarantee a recommendation by AI systems.
Guides
Which guides are there?
Each guide covers one topic in depth, with worked examples, a checklist you can tick off and an interactive demo of the idea.
More guides we are writing
These topics are next. They appear here as soon as they are reviewed.
- Content plan and editorial calendar
- Personal branding on LinkedIn
- Brand voice
- Short video script template
- Glossary
Questions
Questions about the guides.
Are the Looky guides free?
Yes. All Looky guides are free to read without an account or sign-up. They explain topics such as AI search, Google reviews and local listings so that you can act on them yourself, with or without Looky. Where Looky can help, a guide says so in one short, clearly marked box.
How up to date are the guides?
Each guide shows the date it was last reviewed and follows a fixed cadence: the AI search guide quarterly, the reviews and listings guides every six months. Prices, platform rules and laws are re-checked at every review, and statistics at least once a year.
Is there a guide in English about German business directories?
Not yet. The guide to German business directories ("Brancheneinträge") is currently available in German only, because it covers German directories such as Das Örtliche and Gelbe Seiten. An English version is planned.
Can the guides get my business recommended by ChatGPT or Google?
No. The guides explain how to give search engines and AI assistants clear, correct information about your business, which is a better foundation for visibility. No one can guarantee a recommendation by AI systems, and the guides never promise rankings.
