Integrations

One calendar for your website and your channels

Looky's integrations connect one workspace to the places you publish: WordPress today, and LinkedIn, Instagram, Facebook and Google Business Profile as each platform approves Looky, so one approved idea becomes a channel-specific post for each and publishes from one calendar.

Join the waitlist Book a demo How the calendar publishes

Article + 2 postsApproved

Is a battery storage worth it for your solar system?

ApprovalApproved by Lena Brandt · Tue 14:02

Pick a channel to see what lands there

solarwerk-rhein.de/ratgeber

Is a battery storage worth it for your solar system?

Blog post with slug, categories, featured image, Yoast fields and FAQ

Published

At its time Looky re-checks version, approval and connection, publishes and keeps the link.

At a glance

What are Looky's integrations?

Looky's integrations are the connections between a Looky workspace and the places you publish: a self-hosted WordPress site today, and LinkedIn, Instagram, Facebook and Google Business Profile as each platform approves Looky. The status column below shows where each channel stands. They are built for small businesses, personal brands and agencies that publish on several channels but don't want a separate tool and a separate text for each. Every connection belongs to one workspace, so an agency keeps each client's channels in that client's workspace. Looky adapts each piece to the channel's format, checks it against the channel's limits and publishes only after an approval or an approval rule you set. Each connection can be removed at any time.

Last reviewed 27 October 2026

Publishes to: Self-hosted WordPress today; LinkedIn, Instagram, Facebook and Google Business Profile once each platform approves Looky
Measures with: Google Search Console and Google Analytics 4, read only, once Google approves Looky
Per channel: Its own version of each piece, reviewed on its own
Control: Nothing publishes without an approval or an approval rule you set
Credentials: Stored encrypted; LinkedIn connects on LinkedIn's own sign-in page
Agencies: Connections live in each client's own workspace

Channels

Which channels does Looky publish to?

Looky publishes approved content to the channels below that show Live; channels in review open as each platform approves Looky. Each channel page lists exactly what is sent and what isn't supported.

Channel	Status	What Looky prepares	What is sent
WordPress (self-hosted)	Status: Live	What Looky preparesEvidence-checked articles with SEO fields and FAQ	What is sentA post live, as a draft or for review, with slug, excerpt, author, categories, tags, images with alt text, Yoast or Rank Math fields and FAQ
LinkedIn (profile and company page)	Status: In review	What Looky preparesPosts in your personal or company voice	What is sentText, one image or up to 20 images, PDF documents, hashtags, a link and an optional first comment
Instagram (professional accounts)	Status: In review	What Looky preparesCaptions, carousel slides and Reel scripts	What is sentCaptions with hashtags, single images and carousels on Business or Creator accounts
Facebook Pages	Status: In review	What Looky preparesPosts in your brand voice	What is sentText, link and photo posts on the Pages you manage
Google Business Profile	Status: In review	What Looky preparesUpdates, offers, events and review reply drafts	What is sentProfile posts and the review replies you approve
Google Search Console and Analytics 4	Status: In review	What Looky preparesNothing to publish: measurement only	What is sentNothing; Looky reads clicks, impressions and visits referred by AI assistants

The optional Looky Signals WordPress plugin adds AI crawler requests and AI-referred visits to the measurement.

Connections

How do connections stay under your control?

Each connection is an authorized account in one workspace, checked again right before anything is published.

No passwords for LookyWordPress connects with an application password you can revoke in WordPress; LinkedIn connects through LinkedIn's own sign-in page, so Looky never sees your password.
Stored encryptedCredentials and access tokens are stored encrypted, and you can disconnect a channel in Looky at any time.
Re-checked before publishingRight before publishing, Looky re-checks the version, the approval and the connection.
A clear resultEach publication ends as published, with a link, or failed, with the reason and a notification.
Reconnect requiredWhen a platform ends access, the channel shows "Reconnect required" and its posts pause until you reconnect.

Approval modes and failures

Solarwerk Rhein/Channels

solarwerk-rhein.deWordPress · application passwordConnected
Solarwerk RheinLinkedIn · company pageConnected
Lena BrandtLinkedIn · personal profileConnected

One post missed its time

Post it now or pick a new time?

After you sign in again, future posts go back on schedule; for a missed time Looky asks you.

Comparison

How does Looky's channel coverage compare?

Buffer covers more channels than Looky today; Looky's focus is fewer channels fed from your own approved knowledge, with a blog and approvals included.

As of 2026-10-27
As of 2026-10-27	Buffer	Hootsuite	Swello	Looky
Social channels	Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon	Social networks such as Facebook, Instagram and X	LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook, X	LinkedIn, Instagram, Facebook and Google Business Profile, each once the platform approves Looky
Blog / website	WordPress plugin queues posts to social; no article writing or publishing	Not stated	Not listed	WordPress articles with SEO fields
Drafts from your stored brand knowledge	AI assistant without brand knowledge	AI assistant	AI writing help	Yes
Approval workflow	Team plan only	Advanced plan only	Post approval listed	Built in, 3 modes, client links without an account
Price model	Free (3 channels); Essentials $5/channel/mo; Team $10/channel/mo	Standard from $99/user/mo (annual)	Free; Medium €19/mo (annual)	See pricing

Compare Looky with

BufferLooky

Social channels: Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, MastodonLinkedIn, Instagram, Facebook and Google Business Profile, each once the platform approves Looky
Blog / website: WordPress plugin queues posts to social; no article writing or publishingWordPress articles with SEO fields
Drafts from your stored brand knowledge: AI assistant without brand knowledgeYes
Approval workflow: Team plan onlyBuilt in, 3 modes, client links without an account
Price model: Free (3 channels); Essentials $5/channel/mo; Team $10/channel/moSee pricing

Where the alternatives are better: Buffer and Swello publish to many more social networks today, including Threads, Bluesky and TikTok; Buffer's free plan covers 3 channels; Hootsuite and Buffer add social analytics Looky doesn't provide. Sources: buffer.com/pricing, hootsuite.com/plans, swello.com/en/pricing (competitors' own pages, checked 27 Oct 2026).

Limits

What don't Looky's integrations do?

Looky does

Publish approved articles to self-hosted WordPress
Publish approved posts to LinkedIn, Instagram, Facebook and Google Business Profile once each platform approves Looky
Give each channel its own version, reviewed on its own
Read Search Console and Analytics data without publishing anything

Looky doesn't

Publish to channels not listed on this page
Reply to social comments or messages
Show social media analytics
Post the same text everywhere
Publish videos

Each platform's interface decides what any app may publish; the channel pages list what isn't supported.

FAQ

Questions about Looky's integrations

All questions

Which channels can Looky publish to?

Looky publishes articles to self-hosted WordPress sites today. LinkedIn, Instagram, Facebook and Google Business Profile are built and open as each platform approves Looky; until then Looky drafts and plans their posts. The status column on this page shows where each channel stands. Each channel has its own page that lists exactly what Looky sends and what isn't supported. For measurement, Looky also connects Google Search Console and Google Analytics 4 read-only.

Can Looky publish one post to several channels at once?

Yes, but as separate versions rather than one copy. One approved idea or article becomes a channel-specific post for each connected channel, with the right length, format and tone. Each version is reviewed on its own and can be planned for the same time or different times in one calendar.

Is Looky an alternative to Hootsuite or Buffer?

Looky overlaps with Hootsuite and Buffer on scheduling, but starts earlier: it writes posts and blog articles from your approved brand knowledge and has approvals with client links built in. Buffer and Hootsuite cover more social networks and add analytics. If you mainly need to schedule finished posts across many networks, they fit better.

Does Looky need my social media passwords?

No. WordPress connects with an application password that you create and can revoke in WordPress. Other channels connect through the platform's own sign-in page, so Looky never sees your password. Credentials and access tokens are stored encrypted, and you can disconnect a channel in Looky at any time.

What happens if a channel connection expires?

Looky marks the channel "Reconnect required", pauses its scheduled posts and notifies you. Nothing is lost. After you reconnect, future posts go back on schedule, and posts whose time has passed ask you what to do. Each failed publication shows the reason.