Skip to content
Talk to us

Many clients. One clear overview.

The right voice for every client. One place for your team.

Looky for agencies gives you one organization with a separate workspace per client, each with its own knowledge, voices, channels and approval rules, plus client approval links and a white label add-on. Nothing goes out without the approvals each client requires.

Talk to usSee agency pricingHow approval works
Calendar
All clients
  1. Mon
    Your first appointmentScheduled
  2. Tue
    Battery myths in winterScheduled
  3. Thu
    Our autumn menuApproved
  4. Fri
    East-west roofs, explainedIn review
Approved by Solarwerk RheinScheduled for Tuesday, 12:00 on LinkedIn

At a glance

What is Looky for agencies?

Looky for agencies is built for content, social media and marketing agencies and for freelancers who serve several clients. From about five clients on, chasing approvals eats the day. Looky drafts on-brand content per client from that client's own knowledge, which never crosses into another workspace. Clients approve per post through a link without an account, or log into the client portal. Your team sees every client's next step, open approvals and schedule in one overview, and nothing goes out without the approvals each client requires (how approval works).

Last reviewed

Client workspaces
One workspace per client; knowledge retrieval never crosses workspaces
Approval links
No client account needed: up to 20 posts per link, expiry 1–30 days (default 14), reminders at most once a day
Team and client
Team approval plus mandatory client approval per workspace; editing an approved post resets the approval
Client portal
Posts to review with platform preview, approved and published posts with live links, calendar; your branding with the white label add-on
White label
Add-on, price on request: name, logo, colours and favicon in app, portal, approval links and emails; "Powered by Looky" can be hidden
Overview
Cross-client overview, review queue and calendar; monthly AI budgets per organization, client or task

The agency routine

How does an agency run client content in Looky?

Each client gets a workspace, Looky drafts from that client's knowledge, and the client approves per post. Nothing goes out for a client without the approvals that client's workspace requires.

All clients
All clients
  1. Mon
    Your first appointmentScheduled
  2. Tue
    Battery myths in winterScheduled
  3. Thu
    Our autumn menuApproved
  4. Fri
    East-west roofs, explainedIn review
Approved by Solarwerk RheinScheduled for Tuesday, 12:00 on LinkedIn

Clients and roles

How do clients approve posts without an account?

Clients open an approval link or the client portal, comment on a sentence and approve the exact version they read. Internal comments, costs and other clients stay hidden.

  • Approval by link, no accountUp to 20 posts per link, approve or request changes per post, also on a phone. Links expire after 1 to 30 days and can be revoked.
  • A client portal for every clientClient reviewers log in to see posts to review with a platform preview, approved and published posts with live links, and the calendar.
  • Internal and client commentsEvery comment is marked internal or client-visible and anchored to a sentence. Clients never see internal notes, quality scores or approval rules.
  • Approval tied to one versionEditing an approved post resets its approval; an open link marks the old version as outdated. Revision rounds stay traceable in the audit log.
Approval modes and rules
Nordlicht Studioapp.getlooky.ai
Solarwerk Rhein · To reviewVersion 2

LinkedIn

"My battery is useless in winter." We hear it every January. Your home battery fills less often, and on most days that still covers the evening.

Request changesApproved · Version 2
  • Jana, Solarwerk Rhein

    Please say "home battery", our customers don't say storage.

  • Lena, Nordlicht Studio

    Changed in version 2.

  • Internal comments are hidden

What agencies use

Which Looky features matter most for agencies?

Four parts of Looky do the heavy lifting in client work: knowledge per client, planning, approvals and the website check.

Agency pricing

How is Looky priced for agencies?

Agencies resell Looky: every client workspace gets a reseller discount on the list price of its plan, with no platform fee and white label as an add-on.

  • One invoice for all clientsYour agency pays for every client workspace, each on its own plan, and gets one invoice; a billing role exists for whoever handles invoices.
  • White label as an add-onYour name, logo and colours in the app, the client portal, approval links and emails, with the price on request.
  • Freelancers and partnersInvite a freelancer as editor into selected client workspaces: one login, only those workspaces visible, no access to other clients or budgets.

When a client connects a social channel, a neutral Looky connect page appears briefly: platforms only accept sign-ins registered for Looky.

See pricing for agencies
Client email

What your client receives

Nordlicht Studio

3 posts for October are ready for your approval

Review posts

In practice

How do agencies work with Looky day to day?

Three situations from a fictional agency, Nordlicht Studio, and its local clients.

  • Agency with three local clients

    The month's approvals

    You give

    Rule per workspace

    One team reviewer plus mandatory client approval for the solar installer, the practice and the café.

    Looky does: The team approves the month per client; Looky sends each client one link and tracks who decided.

    You get

    Review queue

    Two clients decided, one waiting. The account manager sends one reminder.

    Client approval is mandatory

  • Copywriter, after approval

    A late change

    You give

    Edit to an approved post

    Fixes the date of an event in a post the client already approved.

    Looky does: Looky makes the approval invalid and marks the post as outdated in the client's open link.

    You get

    Version 2 for approval

    The client approves the new version; the old one can no longer be approved.

    Every approval is tied to one version

  • Agency with its own branding

    White label as an add-on

    You give

    Branding

    Name, logo and colours set once in the settings.

    Looky does: Looky shows the client portal, approval links and emails in the agency's branding.

    You get

    Client sees the agency

    Approval emails and portal in the agency's name and colours; the Looky branding can be hidden.

    Clients see only their own posts

Options

How does Looky compare with agency social media tools?

Looky fits agencies that write content for clients from each client's own knowledge and need client approvals, with white label as an add-on; established social tools publish to more networks today and offer inboxes and analytics.

Compare Looky with

SocialPilotLooky
Pricing model
Tiered bundles; Essentials $20 per month (billed monthly)Per client workspace with a reseller discount, see pricing for agencies
Client approval
From Premium ($100 per month)Included: links without an account and a client portal
White label
Advanced white label on Ultimate ($200 per month)Add-on, price on request: name, logo and colours in app, portal and emails
Content from each client's stored knowledge
Not shownYes, per workspace; article claims checked against sources
Blog articles to WordPress
Not shownYes
Social publishing today
See their channel listLinkedIn (profile and company page)

Where the alternatives are better: SocialPilot, Vista Social and Hootsuite are established social suites with more networks and features such as analytics; Planable prices per workspace and is built around approvals. Looky's difference is content written from each client's own knowledge, with client approval in every plan and white label as an add-on. Sources: hootsuite.com/plans, planable.io/pricing, socialpilot.co/pricing, vistasocial.com/pricing (competitors' own pages, checked 27 Oct 2026).

Honest limits

What Looky doesn't do for agencies

Looky runs the content routine; strategy, relationships and production stay with your team.

What Looky does

  • Keeps every client's knowledge, voices, channels and rules in a separate workspace
  • Drafts articles and posts from each client's approved knowledge
  • Collects client approvals by link or in the client portal
  • Shows every client's next step, open approvals and schedule in one overview

What Looky doesn't do

  • Replace your strategy, client relationships or creative production
  • Share knowledge between client workspaces, not even on purpose
  • Publish anything a client or reviewer hasn't approved, unless that client's rules allow it
  • Hide the platform connect page: a neutral Looky page appears briefly when a client connects a channel
  • Publish to Instagram, Facebook, X, TikTok or Google Business Profile today
  • Invent client results, testimonials or facts

FAQ

Questions from agencies

All questions

Do clients need a Looky account to approve posts?

No. Agencies send an approval link for up to 20 posts, and the client approves, requests changes or comments on each post without an account, also on a phone. You see whether the link was opened, can send a reminder at most once a day and can revoke the link. Clients who should log in are invited as client reviewers instead.

Can clients see other clients or internal comments?

No. A client reviewer sees only the portal of their own workspace, and an approval link shows only the posts it was sent for. Comments are marked internal or client-visible; internal comments, other clients, costs, quality scores and approval rules are never shown to clients.

Can Looky run under my agency's own brand?

Yes, with the white label add-on: your name, logo and colours in the app, the client portal, approval links and emails, with the price on request. When a client connects a social channel, a neutral Looky connect page appears briefly, because platforms only accept sign-ins registered for Looky.

How does Looky keep client knowledge apart?

Looky stores each client in its own workspace, and knowledge retrieval for a draft searches only that workspace. One client's facts or tone can't end up in another client's post. Every record carries its organization and workspace, and access is checked on both levels. More on this in brand knowledge.

What happens if a post changes after the client approved it?

Editing an approved post makes the approval invalid, so the post goes back to review. If the client hasn't decided yet, the open approval link marks that post as outdated and the old version can't be approved. That ties every approval to one exact version and keeps revision rounds traceable.

Can team approval and client approval be combined?

Yes. Per client workspace you set how many team members must approve and whether a client approval is mandatory on top. A post is approved only when both conditions are met. Clients can also differ in how much goes out automatically, using the three approval modes.

Can a client just look at the content calendar?

Yes. A read-only calendar link shows a client the scheduled and published posts without approving anything. Many agencies share the month this way first and then collect approvals per post through an approval link or the client portal.

For agencies

Talk to us

You run content for clients. Each client gets its own workspace, approvals and a client portal. We set up agency accounts after a short talk.

What agencies get

  • 20 % off every client workspace
  • 25 % off every client workspace from 10 paying clients
  • No platform fee

You bill your clients yourself. We recommend the list price.

How many clients?

We use your details only to answer you. Privacy policy

Looky stands on a call with his headset on and a mug in his hand: talk to us

Every client in one place. Every approval on record.

Talk to us about your clients, and we show you the client portal.

Talk to usSee agency pricing
Looky, the orange robot, waves hello.