Your name. Your perspective.
Looky for personal brands runs on the Growth plan: it keeps your positioning, voice and experience in one workspace and turns voice notes into LinkedIn posts, hooks and short-video scripts you approve before anything goes out.
At a glance
Looky for personal brands is built for founders, consultants, coaches and experts who post under their own name and would rather talk than write. You record a voice note about a client question or an opinion, check the transcript and approve it; only then does Looky use it. Drafts follow your personal voice (tone, audience, topics, do and don't words), and a plan with seven content types keeps your week varied. If you also run a company page, your voice and the company voice sit side by side and share the facts, not the tone. Looky never invents experiences, results or opinions.
Last reviewed
From your voice to your feed
You set your positioning once, talk instead of typing, and approve drafts written in your voice. Looky learns from your edits only with your say.
Looky noticed a pattern in your edits
Keep the second sentence under ten words.
You shortened the second sentence in 3 of your last 4 posts.
You and your company
Yes. Your personal voice and the company voice live in one workspace, share the facts and keep their own tone, topics and approval rule.
Stop opening feedback with praise. Everyone hears the "but" coming.
Approval
Auto with exceptionsPublished after checksOur feedback workshop for team leads: two half-days, practical exercises, dates for November now online.
Approval
ManualWaits for LenaWhat personal brands use
Four parts of Looky carry a personal brand: your voice, a varied plan, scripts and the scheduler.
Which plan
Growth, if your name is the brand and you want posts and articles. Starter, if you first want to see how Google and AI answers find you.
Context
Most feedback talks fail in the first minute.
Two half-days for team leads, with practical exercises.
Draft
2 sources usedMost feedback talks fail in the first minute. In my workshops, team leads practise the opening until it sounds like them, not like a script.[CLIENT
Checks
All checks passedIn practice
Three fictional people, three inputs. Every draft comes from material they supplied or approved.
Independent HR consultant
You give
Feedback talks fail in the first minute, when people open with praise they don't mean.
Looky does: Looky transcribes the note, Lena approves the transcript, and Looky drafts two posts with hooks.
You get
Stop opening feedback talks with praise. Here's what to say instead.
Both wait for her approval
Founder of a small software company
You give
Personal profile on auto-publish with exceptions, company page on manual.
Looky does: Routine knowledge posts go out on his profile after the checks; a post naming a customer is held.
You get
Why we plan in two-week slices, and what clients see after each one.
Company posts always wait for him
Tax consultant building a name
You give
Clients always forget these receipts.
Looky does: Looky drafts a Knowledge post, a Questions post and a carousel in her tone.
You get
Five receipts your tax return needs, and where to find them.
She approves every slide
Options
Looky fits experts who want to post regularly in their own words without writing from scratch; a ghostwriter is better if you want someone to interview you and take over completely, and a general AI chat is cheaper for an occasional post.
Compare Looky with
Where the alternatives are better: a ghostwriter brings interviewing, editorial judgement and time you don't have to spend at all; specialised voice-note tools focus fully on LinkedIn formats; a general AI chat is cheaper and quicker for one post.
Honest limits
Looky drafts from your material; your stories, your network and your reach stay yours.
