Sour espresso at home? Bring your grinder and your beans on Saturday 9 November: in our home espresso workshop we dial in your setup together. €35 including coffee, 6 seats.
bergblick-roastery.comHome espresso workshop: dial in your grinder
Facebook integration
Keep your Facebook Page current without writing every post yourself
Looky's Facebook integration publishes approved posts to the Facebook Pages you manage, adapted from your brand knowledge into Facebook's format, planned in the same calendar as your website and other channels and sent only after your approval.
Week 45Approval: manual
Ready for review
Approved by Anna
- Mon08:30Grind size guidePublished
- Tue09:30Why we roast lighterApproved
- Thu09:00Workshop SaturdayApproved11:00Carousel: workshopApproved12:00Event post: workshopApproved
At a glance
What is Looky's Facebook integration?
Looky's Facebook integration is built for local businesses, practices, trades and agencies whose customers follow them on Facebook for news, offers and opening times. Looky turns an approved idea, article or Instagram post into a Facebook post in your brand voice, with its own text rather than a copy. You review and approve; Looky's queue publishes at the planned time and reports each post as published, with a link, or failed, with the reason. Nothing goes out without an approval or an approval rule you set.
Last reviewed
- Status
- In review: Meta is still reviewing Looky's app. Looky already drafts and plans Facebook posts; publishing starts once Meta approves.
- Where
- Facebook Pages you manage
- Drafting
- Facebook posts written per channel, checked for length and structure
- Own text
- The Facebook post is adapted, not a copy of the Instagram caption
- Approval
- Per workspace, overridable for the Facebook channel
- Market
- 63.0% of German businesses with 10 or more employees used social media in 2025 (Eurostat)
How it works
How do you schedule Facebook Page posts with Looky?
You connect your Page once. After that, every Facebook post runs through the same five steps, from the adapted text to the published post.
Thu 09:00 · before publishing
- Version unchanged
- Approval valid
- Page connection active
Published · Thu 09:00View post
At the planned time Looky re-checks version, approval and connection. Each post ends as published, with a link, or failed, with the reason and a notification.
Facebook posts go out only after an approval or an approval rule you set.
On your Page
What does Looky publish to your Facebook Page?
Looky publishes Page posts with your text, photos or graphics and an optional link, each one written for Facebook rather than copied from another channel.
- Its own Facebook textWritten from your approved brand knowledge and brand voice, adapted from the same idea as your Instagram or LinkedIn post, not copied.
- Photos and graphicsYour own photos or graphics designed in Looky from your brand kit.
- A link to your websitePoint the post to an article, an offer or a booking page; Facebook shows the link preview.
- Offers and events, planned aheadPlan a post for any date, for example an offer, an open day or new opening hours, and approve it in advance.
Looky reports every post as published, with a link to it, or failed, with the reason.
Sour espresso at home? Bring your grinder and your beans on Saturday 9 November: in our home espresso workshop we dial in your setup together. €35 including coffee, 6 seats.
bergblick-roastery.comHome espresso workshop: dial in your grinder
Thu 09:00 · before publishing
- Version unchanged
- Approval valid
- Page connection active
Published · Thu 09:00View post
Safeguards
What does Looky check before a Facebook post goes out?
Every Facebook post is checked when it is drafted, when it is approved and again at the planned time.
1While drafting
01Length and structure
The Facebook version is checked for length, structure and placeholders.02Your words
Do and don't words from your brand voice are applied.03No false promises
Claims of guaranteed reach or visibility are flagged and removed.
2Approval
04Your approval mode
Manual by default; auto-publish or auto-publish with exceptions, for example a keyword rule that holds every post with a price.05Edits reset approval
Editing an approved post invalidates the approval, so the version you approved is the version that goes out.06Client links
Agencies send a link; clients approve each post without an account.
3At the planned time
07Re-check
Version, approval and connection are checked before the post is sent.08Retries
Temporary errors are retried with growing pauses; a post that still fails is marked "failed" with the reason, a notification and an email.09Reconnect required
If the Page connection expired or was revoked, the channel shows "Reconnect required" and its posts wait.
Use cases
What do businesses post on Facebook with Looky?
The input is something the business already has; the output is a Page post ready for approval.
Carpentry business
One open day, three channels
You give
Owner noteOpen workshop on Saturday, 10 to 14.
Looky does: Looky writes a Facebook post with date, address and a photo, plus a shorter Instagram caption and a Google Business Profile post.
You get
Facebook postOpen workshop this Saturday, 10 to 14
Each version is approved on its own.
Physiotherapy practice
An article, linked from the Page
You give
Approved articleBack pain at the desk: three things that help.
Looky does: Looky writes a Facebook post that links to the article and names the practice's opening hours.
You get
Facebook post with linkNew on our blog: back pain at the desk
No claims about treatment results.
Restaurant
The weekly menu for regulars
You give
Weekly menu noteTuesday to Saturday: pumpkin risotto, venison ragout, plum crumble.
Looky does: Looky writes a longer Facebook post for the regulars who follow the Page, next to a shorter Instagram caption.
You get
Facebook postThis week at our tables
Planned for Tuesday morning after approval.
Agency (Nordlicht Studio)
Client Pages, approved by link
You give
Client workspaceThe client's Facebook Page, connected in their own workspace.
Looky does: Looky drafts Page posts in the client's voice, in the same calendar as their LinkedIn and blog.
You get
Page postsPosts ready for the client's approval
The client approves via a link, without a Looky account.
Comparison
How does Looky compare with Facebook scheduling tools?
Looky fits when Facebook is one of several channels fed from the same approved knowledge; dedicated social tools cover more networks and include Facebook analytics and inboxes.
Compare Looky with
BufferLooky
- Posts drafted from your stored brand knowledge
- AI assistant without brand knowledgeYes
- Approval workflow
- Team plan onlyBuilt in, incl. client links without an account
- Blog in the same calendar
- NoYes, WordPress
- Price model
- Free for 3 channels; $5 to $10 per channel and monthSubscription per company, yearly or monthly, see pricing
Where the alternatives are better: Buffer, Hootsuite and Swello publish to more networks today and show Facebook statistics. Looky doesn't answer comments or messages and doesn't report Facebook statistics.
Honest limits
What does Looky do on Facebook, and what doesn't it do?
What Looky does
- Publishes approved posts with text, photos or graphics and a link to the Facebook Pages you manage
- Writes a Facebook version of an approved idea, article or other channel's post
- Plans Facebook posts in one calendar with your blog and other channels
- Reports each post as published, with a link, or failed, with the reason
What Looky doesn't do
- Post to personal profiles or groups
- Answer comments or messages, or show Facebook statistics
- Create Facebook events or run ads
- Complete Facebook's Page Publishing Authorization for you, which some Pages need before any app can post
- Generate videos
Can Looky post to my personal Facebook profile or to groups?
No. Looky publishes to Facebook Pages that you manage; personal profiles and groups are not supported. If your business only has a personal profile, create a free Facebook Page for it first, then connect that Page in Looky. You sign in through Meta, so Looky never sees your Facebook password.
Can Looky post the same content to Facebook and Instagram?
Yes, but adapted rather than copied. One approved idea becomes a separate Facebook post and Instagram post, each with text, length and format for its channel. Each version is reviewed on its own and can be planned for the same or a different time.
Can I plan Facebook posts for offers and events?
Yes. You can plan a Facebook post for any date, for example to announce an offer, an open day or new opening hours, and approve it in advance. Looky publishes it at that time. Looky doesn't create Facebook events themselves; the post announces the event.
Does Looky answer Facebook comments and messages?
No. Looky publishes the posts you approved and reports whether each one went out. Replies to comments and messages stay with you in Facebook or Meta's own apps. Looky drafts replies only for Google reviews, as part of review management, where negative reviews go to a person by default.
Why can't Looky publish to my Facebook Page?
Most often the connection expired or was revoked, or the Page still needs Facebook's Page Publishing Authorization. Looky marks the channel "Reconnect required" and pauses its posts until you sign in again. For the authorization, follow Facebook's steps in the Page settings; Looky can't complete them for you.
Is Facebook still worth it for a local business?
It depends on your customers. In 2025, 63.0% of German businesses with 10 or more employees used social media (Eurostat); the figure covers all networks, not Facebook alone. If your customers follow you there, Looky helps you keep the Page current from content you already approved, but no tool can promise reach.
Facebook is a trademark of Meta Platforms, Inc.
