Good questions. Clear answers.

Looky is a web-based content and visibility workspace for small and mid-sized businesses, personal brands and agencies. You describe your business once, and Looky turns that approved knowledge into articles, posts, scripts and visibility tasks, with your approval before anything goes out. How Looky works

Looky is for small and mid-sized businesses, often local ones with services that need explaining, for personal brands such as founders, consultants and experts, and for agencies with several clients. A company and a person can share one workspace with separate voices. Solutions

Looky writes blog articles of 800 to 2,000 words, social posts for LinkedIn, Instagram, Facebook, X, TikTok and Google Business Profile, hooks, short-video scripts and website copy, and renders carousel graphics. Every format starts from the same approved brand knowledge. Content creation

Yes, but only if you choose it. Manual approval is the default, so a person approves every item. You can switch a workspace or a channel to auto-publish, or to auto-publish with exceptions, where rules send selected items to a person. Approval modes

Looky publishes articles to WordPress today. LinkedIn, Instagram, Facebook, Google Business Profile, X, TikTok and YouTube are built and open one by one as each platform approves Looky; until then Looky drafts their posts in the right format, and you can take the text from the editor and post it yourself. The integrations page shows the current status of every channel. Integrations

Your website address is enough. Looky reads up to 50 pages, extracts facts with a quote from your page for each and suggests a brand profile that you check and accept. Documents and channel connections can follow later. How it works

No, not for being AI-written. Google says appropriate use of AI is not against its guidelines, but mass-produced pages without value for readers count as spam, and AI text should be fact-checked before publishing. Looky checks each article claim against its source and keeps a human approval step. Content creation

Looky writes from your own approved material and your brand voice (tone, audience, words to use and avoid), not from a blank prompt. Style checks flag AI clichés and repetition, and repeated edits become rule suggestions that you accept or reject. Brand knowledge

Looky is built to catch them before you publish. Each article claim is checked against its source passage; a claim without a source is marked unsupported and forces a human review, even in automatic modes. Facts only you know become "Your input needed" blocks that can never be published. Content creation

Yes. Looky writes in German and English and checks German texts for readability (Amstad index), long sentences and clichés. German drafts address readers with the informal "du". Content creation

No. No one can guarantee a recommendation by AI systems. Looky helps you build a better foundation, with clear pages, answered customer questions and consistent information, and measures how often ChatGPT, Claude and Perplexity mention you and which competitors they name instead. SEO and AI visibility

Looky asks ChatGPT, Claude and Perplexity through their APIs with web search, using your business's location. Gemini is not measured, and Google AI Overviews only through an optional data provider. API answers can differ from what people see in the consumer apps. SEO and AI visibility

AI answers vary from run to run: a January 2026 SparkToro study found less than a 1-in-100 chance that the same brand list comes back twice. Looky therefore reports mention rates across many repeated prompts, each with a 95% confidence interval, instead of a single "rank". SEO and AI visibility

GEO, generative engine optimization, means making your content easy for AI search tools such as ChatGPT, Perplexity and Google's AI Overviews to find, understand and quote. It builds on normal SEO: clear answers, sourced facts and pages that state who you are and what you offer. GEO guide

No. Google says there are no additional requirements and no special AI text files needed to appear in AI Overviews or AI Mode. No large AI engine has confirmed using llms.txt; treat it as an optional courtesy file, not a ranking lever. GEO guide

Not directly, according to Google. Google's help says more reviews and positive ratings can help local ranking, while replying "shows that you value their feedback". Replies matter for trust: in a 2026 US survey by BrightLocal, 89% of consumers expected owners to reply. Guide to Google review replies

Yes. Looky sends a secure link by email or as a copied link; the client sees a platform preview and approves, requests changes or comments per item. Links expire, can be revoked and send at most one reminder per day, and they turn stale if the post changes. Looky for agencies

Yes. Each client gets its own workspace with its own knowledge, voices, channels and calendar, and Looky's knowledge search never crosses workspaces. Agencies still get a cross-client overview, review queue and calendar in their organization. Looky for agencies

Yes, with the white label add-on (price on request): your agency's name, logo, colours, favicon and page titles in the app, the client portal, approval links and emails, and "Powered by Looky" can be hidden. Looky for agencies

No. Looky separates internal comments from client comments, both anchored to a sentence. In the client portal, clients see the post preview, the client comments and what changed since their last look. Looky for agencies

No. Each workspace's knowledge is isolated, and Looky's search over approved knowledge never crosses workspaces. Platform logins and secrets are stored encrypted, and Search Console and Google Analytics are connected with read-only access. Brand knowledge

Looky and your workspace data are hosted on servers in Germany. To write and analyse, Looky sends the material a task needs to external AI providers such as OpenAI and Anthropic. They work as sub-processors, and some of them process data outside the EU. The privacy policy lists the service providers.

The snippet counts visits that AI assistants refer to your site without cookies. Looky stores no visitor IP addresses or user agents (only a daily-salted hash), keeps raw events for 30 days and then only daily totals. Check your own privacy notice before adding it. SEO and AI visibility

Looky is a subscription per company, billed yearly or monthly: every company gets its own plan, and agencies get a reseller discount (pricing for agencies). Prices are net, plus VAT; every further company of an account gets a discount on its plan. You always see the full amount before you confirm. Pricing

Starter is the analysis plan: AI visibility, a website check for AI, listings, Search Console and AI traffic, competitors and review reply drafts you approve, without posts or articles. Growth adds articles, posts, video scripts, the calendar and team approvals. Scale does the same with more volume per company. Agencies get separate client workspaces and client approvals at a reseller discount, with white label as an add-on (pricing for agencies). Pricing

Every AI step in Looky reserves budget before it runs, runs under a hard per-run cap and is written to a usage ledger. Organizations can set a monthly AI budget, so a busy month can't produce a surprise. Pricing