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How it works

A good workflow. You have the final word.

Looky's workflow turns your approved knowledge into topics, checked drafts and scheduled posts, and lets you choose per workspace and channel whether a person approves every item or rules decide. Nothing is published without an approval or a rule you set.

Join the waitlistApproval and scheduling in detail
Review
SRSolarwerk RheinCompany page · LinkedIn

Spring is the best time to plan a home battery: you see a full season of your own solar data before you decide.

A 10 kWp system on a family home in Porz now covers most evenings too.

#solar #homebattery #cologne

Jonas BergerCan we name the 10 kWp system here?Looky applied the comment
Approval timeline
  1. Submitted by Mara Klein
  2. Exception: first post on this channel
  3. Approved · 2 of 2
Scheduled · Thu 09:30

At a glance

How does Looky's content workflow work?

It runs in three steps. You give Looky your knowledge once: website, documents or notes. Looky proposes topics, drafts from that knowledge and checks article claims against their sources; you comment, add what only you know and approve. Approved items are published at the time you set. Manual approval is the default. You can switch to automatic publishing, or automatic with exceptions where certain items always go to a person, and every decision is written to an append-only audit log.

Last reviewed

Approval modes
Three: manual (default), auto-publish, auto-publish with exceptions
Where they apply
Set per workspace, overridable per channel
Approvers
1 to 10 per item; client approval can be made mandatory
Client approval
Via link, no account needed
After an edit
Editing an approved item cancels its approval
Record
Every approval, rule decision and publish goes into an append-only audit log

From knowledge to a published post

What happens between your knowledge and a published post?

Scroll through one topic for a solar installer in Cologne: from the website Looky reads to the post on LinkedIn and the edit Looky learns from. At every step you see what you give, what Looky does and what you get.

  1. Step 1 of 7

    Looky learns your business

    You give
    Your website address, plus documents and notes if you have them.
    Looky does
    Reads up to 50 pages (robots.txt first), pulls out facts with a verbatim quote each and suggests a brand profile.
    You get
    One brand profile every draft starts from. It applies only when you accept it.
    More about brand knowledge
    Looky learns your business
    Sources
    • solarwerk-rhein.de38 pages read
    • Battery datasheet.pdf12 pages
    • Owner notes9 notes
    • Customer questions61 collected
    Customer question · asked 11×Is a home battery worth it with a 10 kWp system?
    Solarwerk Rhein/Brand profile
    Tone
    plainpracticalno hype
    Audience
    Homeowners in and around Cologne
    Offers
    Solar systems, home batteries, wallboxes
    214 facts with a source quote
  2. Step 2 of 7

    It finds what to write about

    You give
    Nothing extra. Customer questions, gaps on your site and the season are already there.
    Looky does
    Turns them into topic cards, removes duplicates and checks how much of your own material backs each one.
    You get
    Topic cards with the reason behind each. You accept, snooze or reject.
    More about the content planner
    It finds what to write about
    Solarwerk Rhein/Topic ideasEvidence
  3. Step 3 of 7

    It drafts from evidence, not guesses

    You give
    Your yes to a topic and its outline.
    Looky does
    Drafts each section only from its evidence, checks every claim against its source and marks what only you know as “Your input needed”.
    You get
    A draft with headings, FAQ and the source behind each statement.
    More about content creation
    It drafts from evidence, not guesses
    Solarwerk Rhein/Article draft6 sources
    Article draftIs a home battery worth it with a 10 kWp system?

    With a 10 kWp system, a battery mainly moves daytime power into the evening.Battery datasheet, p. 2

    For a family of four we usually plan 8 to 10 kWh of storage.Owner notes, 3 Oct

    Our panels are the best on the market.

    No source: add one or cut it
    Which battery size fits your house?
    FAQ · 4 questions from real customers
  4. Step 4 of 7

    You decide what goes out

    You give
    Your approval mode: manual, auto-publish, or auto-publish with exceptions.
    Looky does
    Routes the item to the people or rules you chose and writes every decision to the audit log.
    You get
    Nothing publishes without an approval or an approval rule you set.
    See how approval modes work
    You decide what goes out
    Up for approvalIs a home battery worth it with a 10 kWp system?
    Quality 92
    • Brand fit
    • Every claim sourced
    • Channel rules
    Approval rule

    Waiting for Jonas

    Approved by Jonas Berger · Tue 14:02

  5. Step 5 of 7

    It publishes on time

    You give
    A time slot, or a suggested one.
    Looky does
    Right before publishing, checks the version, the approval and the channel connection again, then publishes to WordPress or LinkedIn in your time zone.
    You get
    The post live, with the link back in your calendar. Failures are retried and reported.
    More about the scheduler
    It publishes on time
    Solarwerk Rhein
    Mon
    Thu
    09:00Is a home battery worth it with a 10 kWp system?
    Fri
    Published · Thu 09:00
    Channels
    • WordPressArticle · 09:00
    • LinkedInPost · 12:00LinkedIn post from the article

    Right before 09:00 Looky checks the version, the approval and the connection again.

  6. Step 6 of 7

    It measures what happens next

    You give
    Optional: Search Console and the Looky plugin for WordPress.
    Looky does
    Shows clicks and impressions, AI crawler visits and whether ChatGPT, Claude and Perplexity mention you for real questions.
    You get
    Measured results with date and source. Never promised rankings.
    More about SEO and AI visibility
    It measures what happens next
    /blog/home-battery-10-kwpIs a home battery worth it with a 10 kWp system?
    Google Search Console
    128Clicks4,310Impressions
    AI crawler visits
    • GPTBot46
    • ClaudeBot21
    • PerplexityBot17
    AI answersIs a home battery worth it in Cologne?
    • ChatGPTMentioned
    • PerplexityNot mentioned
    • ClaudeMentioned
    Checked Mon 08:00 · Cologne · real questionsMeasured, never promised
  7. Step 7 of 7

    It learns with your permission

    You give
    Your normal edits and comments on drafts.
    Looky does
    Spots edits you repeat and turns them into suggestions: words to avoid, how you close, how you structure.
    You get
    Rules you approve shape every next draft. Nothing is learned silently.
    It learns with your permission
    Your editIs a home battery worth it with a 10 kWp system?
    Your edit
    Our state-of-the-art panelsPanels that keep working in grey Cologne weather
    Contact us for more information.Questions? Call Jonas directly.
    Looky suggests
    • VocabularySeen in 3 editsAvoid “state-of-the-art”Learned
    • ClosingSeen in 4 editsClose with a direct line to JonasLearned
    Next draft follows these rulesBack to step 1, a bit closer to your voice
  1. 01

    Give knowledge once

    Enter your website address. Looky reads up to 50 pages (robots.txt first), extracts facts with a verbatim quote for each and suggests a brand profile that only applies when you accept it. Add documents up to 20 MB and notes. More: brand knowledge.

  2. 02

    Develop together

    Accept, snooze or reject topic cards. For articles you approve the outline first; Looky drafts each section only from its evidence, checks every claim against its source and marks what only you know as “Your input needed”. Comment on any sentence and let Looky apply it. More: content creation.

  3. 03

    Approve, or let your rules decide

    Items go to the people or rules your approval mode defines, explained below under How do approval modes work?

  4. 04

    Publish on time

    Right before publishing, Looky checks again that the version, the approval and the channel connection are still valid, then publishes in your workspace time zone. Failures are retried and reported. More: scheduler.

  5. 05

    Learn with permission

    Repeated edits become suggestions (for example “shorter LinkedIn intros”) that you approve, reword or reject. Nothing is learned silently.

Who does what

What do you do, and what does Looky do?

Looky does the reading, structuring, drafting and checking. You make the decisions and add what only you know.

Compare Looky with

YouLooky
Onboarding
Enter your website, add documents and notes, accept the profileReads pages, extracts facts with quotes, suggests a profile
Topics
Accept, snooze or reject cardsFinds ideas, removes duplicates, checks evidence, ranks
Drafts
Answer “Your input needed”, add stories and examplesWrites outline and draft, checks claims and style
Approval
Approve, request changes, set rulesRoutes items, records every decision
Publishing
Reconnect a channel when a login expiresPublishes on time, retries, reports failures

Approval modes

How do approval modes work?

Looky's approval modes decide who must say yes before something is published: a person every time, the quality checks, or the checks plus rules that send exceptions to a person.

  • Manual (default)A person approves every item before it is scheduled or published. Good for a physiotherapy practice that wants to read every patient-facing text.
  • Auto-publishItems that pass the quality checks are scheduled without a human step. Good for a café's weekly menu post on a channel that has run for months.
  • Auto-publish with exceptionsAutomatic by default; rules you choose send matching items to a person. Good for a solar installer: routine LinkedIn posts go out, articles and anything mentioning prices go to the owner.

Always on, in every mode: an article that still contains unsupported claims needs a person, and items with an open “Your input needed” block can never be published.

Client approvals for agencies
Approvals
Mode per channel
LinkedInManualAutoAuto with exceptions
WordPressManualAutoAuto with exceptions
Exception rules
  • First post on a channel
  • Keyword: price
  • Blog articles
LinkedIn post: spring battery offer from 4,900 eurosRule matched: keyword “price”Sent to 2 approvers
Approvals 2 of 2Jonas BergerLena Hoff
Audit logPolicy version 7 applied
  1. Submitted · Mara Klein
  2. Exception triggered · keyword “price”
  3. Approved · Jonas Berger
  4. Approved · Lena Hoff
  5. Scheduled · Thu 09:30

1Exception rules you can choose

  1. 01First post on a channel
    A newly connected channel starts with a person.
  2. 02Quality score below a threshold
    Weaker drafts go to review.
  3. 03Content type or format
    For example: every blog article needs a person.
  4. 04Sensitive claim or keyword
    A claim you mark as sensitive or a keyword you list, such as “price”.
  5. 05Fallback writing model used
    Drafts that needed the stronger model are reviewed.

2Rules that protect the decision

  1. 06Per channel
    The mode is set per workspace and can differ per channel, for example LinkedIn automatic, WordPress manual.
  2. 07Quorum
    Require 1 to 10 approvals from different people; a mandatory client approval can be added on top.
  3. 08Version-bound
    Editing an approved item cancels its approval; it goes back to review.
  4. 09Mode changes
    Switching to manual revokes automatic approvals still in the queue. Switching to automatic never approves anything retroactively.

3Who approved what, and when?

  1. 10Append-only audit log
    Every submission, approval, change request, rejection, client approval, automatic approval, triggered exception, schedule change, publish, failed publish and policy change is recorded.
  2. 11Policy version
    Each decision stores the approval policy version that applied. Policy changes show before and after in the change history of the approval settings.

4How do clients approve without an account?

  1. 12A secure link
    A reviewer gets a link by email or as a copied link, sees the post with a platform preview and decides per item: approve, request changes or comment.
  2. 13Internal stays internal
    Clients never see internal comments.
  3. 14Expiry and reminders
    Links expire, can be revoked, send at most one reminder per day and turn stale if the post changes after sending. Agencies can also share a read-only calendar link.

Four ways to set it up

Which approval setup fits which business?

The same workflow, three different rules. Each one decides how much needs a person.

  • Physiotherapy practice

    Every patient-facing post waits for the owner

    You give

    Patient question

    How soon can I run again after a knee operation?

    Looky does: Drafts from the practice's own material and marks outcome claims as “Your input needed” instead of inventing them.

    You get

    Post in review

    A post that waits for the practice owner.

    Manual mode, one approver.

  • Solar installer, Cologne

    Routine posts publish, prices go to the owner

    You give

    Website page

    Home batteries for 10 kWp systems

    Looky does: Drafts a LinkedIn post and an article; the keyword rule “price” catches the offer post.

    You get

    Article in review

    Articles and anything mentioning prices go to the owner.

    LinkedIn automatic, WordPress manual, keyword rule “price”.

  • Agency

    Two internal approvals, then the client

    You give

    Client briefing

    Three posts for the spring campaign.

    Looky does: Collects two internal approvals, then sends the client a link that works without an account.

    You get

    Approved by the client

    The client approves on the phone; the log shows both internal approvals and the client decision.

    Quorum of 2 plus mandatory client approval.

Compared

How does Looky compare with other ways to approve content?

Looky builds approval into the workflow; social schedulers often reserve approvals for higher plans, and chat-plus-email approval leaves no record.

Compare Looky with

AI chat + email or WhatsAppLooky
Approval workflow
Manual, by message3 modes, per workspace and channel
Automatic publishing with exception rules
NoYes
Client approval without an account
Yes, but unrecordedYes, per item, with expiry and revoke
Approval tied to the version
NoYes, an edit cancels the approval
Audit log
NoAppend-only, incl. rule decisions
Drafts from your stored knowledge
Only what you pasteYes

Where the alternatives are better: Buffer and Hootsuite publish to many more channels today, Buffer's free plan covers 3 channels, and doing it yourself costs nothing beyond your time. Sources: hootsuite.com/plans, buffer.com/pricing, planable.io/pricing, checked on 27 Oct 2026.

Honest limits

What doesn't Looky do?

Looky prepares, checks and publishes. A few things stay with you, and some no tool can promise.

What Looky does

  • Reads your website, documents and notes and keeps each fact with its source.
  • Drafts from that knowledge and checks article claims against their sources.
  • Routes every item to the people or rules you chose and records each decision.
  • Re-checks version, approval and connection right before it publishes.

What Looky doesn't do

  • Looky doesn't publish anything you haven't approved unless you switch on an automatic mode, and articles with unsupported claims or open “Your input needed” blocks always need a person.
  • Looky doesn't decide what is true about your business; it asks you.
  • Looky doesn't guarantee that a platform accepts a post: an expired login marks the channel “reconnect required”, and failed posts are reported, not hidden.
  • Looky doesn't promise rankings or mentions in AI answers. No one can guarantee a recommendation by AI systems.
  • Looky doesn't measure how long your weekly work will take; that depends on how much you publish and how closely you review.

FAQ

Questions about the workflow

All questions

Can Looky post to my channels automatically without me?

Yes, but only if you choose it. Manual approval is the default, so a person approves every item. You can switch a workspace or a single channel to auto-publish, where items that pass the quality checks go out on schedule, or to auto-publish with exceptions, where rules send selected items to a person.

Can I auto-publish routine posts but review the risky ones?

Yes. In the mode “auto-publish with exceptions” you pick rules such as first post on a channel, quality score below a threshold, a content type like blog articles, a sensitive claim or a keyword. Matching items go to a person; everything else is published automatically. Articles with unsupported claims always need a person.

What are Looky's three approval modes?

Looky offers manual approval, where a person approves every item; auto-publish, where items that pass the quality checks are scheduled without a human step; and auto-publish with exceptions, where rules route chosen items to a person. The mode is set per workspace and can differ per channel.

Who can approve content in Looky?

Reviewers in the workspace approve, request changes or reject; editors write and submit. You can require between 1 and 10 approvals from different people and add a mandatory client approval. Clients approve through a link without a Looky account and never see internal comments.

Can clients approve posts without a Looky account?

Yes. Looky sends a secure link by email or as a copied link; the client sees a platform preview and decides per item. Links expire, can be revoked and send at most one reminder per day. If the post changes after sending, the link turns stale so nobody approves an old version.

What happens if I edit a post after it was approved?

The approval is cancelled and the post goes back to review. Looky ties every approval to a version, so an approval always covers exactly the text that will be published. Right before publishing, Looky checks the version, the approval and the channel connection again.

Is there a record of who approved what?

Yes. Looky writes every submission, approval, change request, rejection, client decision, automatic approval, triggered exception and publish to an append-only audit log. Each entry stores the approval rules that applied at that moment, and changes to the rules are logged as well.

How much time does Looky need from me each week?

That depends on how much you publish and how closely you review. Looky does the reading, structuring, drafting and checking, so your time goes into decisions, approvals and the examples only you can give. Manual approval of every item takes more of your time than automatic publishing with exceptions.

What do I need to get started with Looky?

Your website address is enough to start. Looky reads up to 50 pages, extracts facts with quotes and suggests a brand profile that you check and accept. Documents, notes and channel connections can follow when you need them.

Does Looky make things up in my content?

Looky is built to catch that before anything goes out. Article claims are checked against their source passages; claims without a source are marked unsupported and force a human review. Facts only you know become “Your input needed” blocks that can never be published.

Try the workflow with your own website.

Start with your website address. You approve what goes out.

Join the waitlistBook a demo
Looky, the orange robot, waves hello.