For trades

Great work deserves to be seen, even when you’re on site all day.

Looky for trades is the content and visibility workspace for craft businesses that turns a voice note from the job site into project posts, video scripts and apprentice ads in your tone, with your approval before anything goes out.

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At a glance

What is Looky for trades?

Looky for trades is built for owner-run trades businesses (tilers, plumbers and heating engineers, electricians, carpenters, roofers, painters) who do good work but have no time to write about it. You record a short voice memo after a job, in Looky or on your phone; Looky transcribes it, you approve the transcript, and Looky drafts a project post per channel, a 30–90-second video script or a recruiting post from what you said, never from invented jobs. Topic cards follow the trades year. Nothing is published without your approval or a rule you set (how approval works).

Last reviewed 6 November 2026

Voice notes: Recordings up to 50 MB are transcribed; the transcript becomes knowledge only after you approve it
One note, several drafts: A project post per channel, a 30–90 s video script and a recruiting post
Trades year: Topic cards for the heating season, winter prep, clocks going back and regional holidays
Approval: Manual by default; a rule can hold every job ad for you, even in automatic mode
Publishing: Directly to WordPress and LinkedIn after your approval

From the job site

How does a voice note from the van become a post?

You talk for a minute after the job, approve what Looky wrote down, and pick the formats. Looky drafts from your words only, and you approve before anything is scheduled.

Content planner

What should a trades business post when?

Looky's topic cards follow the trades year, so the week fills with your own jobs, the season's questions and your apprentices, not with generic tips.

Your jobs firstEvery approved voice note becomes a topic card with what only you can add: the problem, the fix, the result the customer saw.
The season's questionsStart of the heating season, winter prep, clocks going back and regional holidays arrive as topic cards before customers start asking.
Apprentices and staffA weekly apprentice diary or a job ad goes into the plan like any other post. A rule can hold every job ad for your approval.
Quiet weeks stay visibleThe calendar shows gaps, so a busy week on site doesn't mean a silent month online.

See the content planner

Before you post

What should a tradesperson check before posting a job?

Photos of a customer's home, your staff and your profiles need a few checks Looky can't do for you. Looky helps you draft; you remain responsible for what you publish. This is not legal advice.

Ask before you photographAsk customers before you post photos of their home, and keep house numbers, street signs and number plates out of the shot. Ask employees and apprentices before they appear in posts or videos.
Impressum on every profileMake sure each business profile (Facebook, Instagram, Google) shows or links to your full Impressum; legal guides in Germany apply the provider-identification duty to business profiles too.
No addresses, no amountsDon't put quote or invoice amounts or addresses in public posts or replies. Add a rule like "no street names" to your brand voice, and Looky leaves locations out of every draft.
Neutral job adsWrite requirements neutrally and check the final wording of every job ad. Looky does not check job ads for discrimination.

In practice

What do trades businesses create with Looky?

Three fictional businesses, three inputs. Each draft comes only from what the owner recorded, wrote or approved.

Tiler, Cologne
An old-building bathroom
You give
Voice note · 0:50
Floor dropped two centimetres towards the window, we levelled it first, otherwise large tiles crack.
Looky does: Looky transcribes the note, you approve the transcript, then Looky drafts three formats from it.
You get
Carousel caption, Google post, 30 s script
Large tiles need a flat floor: here is how we levelled two centimetres first.
Waits for your approval
Plumbing and heating business
An apprentice diary
You give
Apprentice's voice note
This week I fitted my first radiator valve on my own.
Looky does: Looky combines your apprentice's note (with their consent) and your note on the training place.
You get
Diary post and job ad
Week 12 of Ben's apprenticeship: his first valve, start to finish.
Job ads always wait for you
Carpenter
A before-and-after post
You give
Two photos and a note
Built-in wardrobe under a sloped roof, customer agreed to photos, no address.
Looky does: Looky writes a caption that explains the problem and the solution, without location details.
You get
Project post
A sloped roof wastes space. Not anymore: a wardrobe built into every centimetre.
Photo consent stays with you

Options

How does Looky compare for a trades business?

Looky fits a trades business that wants posts from its own jobs without writing them; posting yourself is free, Buffer is cheaper for scheduling alone, and an agency takes the whole job off your hands.

As of 27 October 2026
As of 27 October 2026	Doing it yourself	Buffer	A local marketing agency	Looky
Writes from your voice notes and website	You write every post	AI assistant without your brand knowledge	They interview you, then write	Yes: from the transcript you approved and your website (up to 50 pages)
Video scripts for short clips	No	No	Often, with production at extra cost	Yes, scripts only: you film
Approval before posting	You are the approval	Approvals on the Team plan only	Usually by email or call	Built in: manual, automatic, automatic with exceptions
Channels	Every channel you log into	Many channels incl. Google Business Profile	Whatever they manage	WordPress and LinkedIn; you can copy text for the others
Price model	Free, costs your evenings	Free (3 channels); Essentials $5 per channel per month	Monthly retainer, individual	Subscription per company, yearly or monthly, see pricing

Compare Looky with

Doing it yourselfLooky

Writes from your voice notes and website: You write every postYes: from the transcript you approved and your website (up to 50 pages)
Video scripts for short clips: NoYes, scripts only: you film
Approval before posting: You are the approvalBuilt in: manual, automatic, automatic with exceptions
Channels: Every channel you log intoWordPress and LinkedIn; you can copy text for the others
Price model: Free, costs your eveningsSubscription per company, yearly or monthly, see pricing

Where the alternatives are better: posting yourself costs nothing; Buffer supports more publishing channels today, including Google Business Profile; an agency also films, photographs and runs ads, which Looky does not. Sources: buffer.com/pricing (competitors' own pages, checked 27 Oct 2026).

Honest limits

What Looky doesn't do for trades businesses

Looky drafts and plans; the job, the photos and the final word stay with you.

What Looky does

Transcribes your voice notes and uses them only after you approve the transcript
Drafts project posts, video scripts, recruiting posts and website articles in your tone
Suggests topics from your jobs, customer questions and the trades year
Holds every item for your approval, or follows the rules you set

What Looky doesn't do

Invent jobs, customers, before-and-after results, prices or qualifications
Get photo consent from customers or staff, or check your photos for addresses or faces
Write quotes, cost estimates or invoices
Film, edit or publish videos; Looky writes the script
Promise calls, jobs, applicants or rankings, or give legal advice on photos, Impressum or job ads

No one can guarantee a recommendation by AI systems.

FAQ

Questions from trades businesses

All questions

Can I create posts from my phone while I'm on site?

Yes, in two steps. Record a voice memo after the job, either in Looky or with your phone's recorder, and upload the audio file if you recorded elsewhere. Looky transcribes recordings up to 50 MB; once you approve the transcript, you choose the formats and read the drafts whenever you have a minute. Looky also records directly in the app.

Which social media channels are worth it for a trades business?

The channels your customers and applicants already use, usually your Google profile, Instagram or Facebook, plus your own website. Looky writes a separate draft per channel from one voice note, so you don't have to pick just one. Publishing directly works for WordPress and LinkedIn; for other channels you take the text from the editor and post it yourself.

How often should a trades business post?

A steady rhythm you can keep beats bursts. Looky's content planner suggests topics from your jobs, customer questions and the trades year, and you decide how many go into the calendar. Many small businesses start with one project post a week; the planner shows gaps so a quiet week doesn't go unnoticed.

Can Looky write job ads and posts for apprentices?

Yes. Looky drafts recruiting posts and job ads in your tone from what you tell it about the work, the team and the training. Write requirements neutrally and check the final wording. In "automatic with exceptions" mode you can add a rule so every job ad still waits for your approval.

Can I post photos of a customer's house or bathroom?

Only with the customer's agreement, and without details that reveal where they live. Looky writes the caption and can include a reminder like "no house number in the shot" in video scripts, but Looky doesn't check your photos or collect consent. Ask before the job is finished, when customers are usually happy to say yes. This is not legal advice.

Does my business Facebook or Instagram profile need an Impressum?

Legal guides in Germany say business profiles should show or link to the full Impressum, the same as your website. Looky doesn't manage profile settings; treat the Impressum as a one-time checklist item for every profile you post to. Ask your chamber (Handwerkskammer) or a lawyer if you're unsure. This is not legal advice.

How should I reply to a bad review about the price?

Stay factual, thank the reviewer, explain your general rule in one sentence and offer a call; never post invoice amounts or the customer's address. Looky drafts such replies in your tone from a review you paste in, and you approve the reply before you post it. More on this in the guide to replying to Google reviews.

Can Looky help me get more Google reviews?

Looky can draft a friendly request you send to every customer after a job. Asking only happy customers ("review gating") and offering anything in return breaks Google's rules, so Looky never suggests either. According to Google, more reviews and good ratings can help local ranking; replies show customers you value their feedback.

Your next job is your next post.

Talk for a minute after work. Looky drafts, you approve.

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