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Integration · WordPress

Approved articles, delivered to WordPress as finished posts

Looky's WordPress integration sends approved blog articles to your self-hosted WordPress site as finished posts, with slug, categories, featured image, alt text, SEO fields and FAQ, live, as a draft or for review.

Join the waitlistBook a demoHow the articles are written
solarwerk-rhein.de/ratgeber/stromspeicher
Guides

Is a battery storage worth it for your solar system?

Lena Brandt · 5 min read
Frequently asked questions
  • How big should a battery storage be?As a rule of thumb, about one kilowatt hour of storage per 1,000 kilowatt hours of yearly consumption. We size it from your meter readings.
  • Does a battery storage work during a power cut?
  • Can I add a storage to an existing system?
Published · Thu 08:00
Page sourceFAQPage markup added
<script type="application/ld+json">
{ "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How big should a battery storage be?",
    "acceptedAnswer": { … }
  }, … ] }
</script>
Still yours to edit in WordPress

At the planned time the post lands with headings, featured image, FAQ and FAQPage markup. It stays an ordinary post you can edit.

At a glance

What is Looky's WordPress integration?

Looky's WordPress integration is built for small businesses, personal brands and agencies whose website runs on self-hosted WordPress and who don't want to copy AI text into the editor by hand. You connect the site once with a WordPress application password; no plugin is needed for publishing. Looky checks the connection, then delivers each approved article at its planned time with author, excerpt, categories and tags, images with alt text, Yoast or Rank Math fields where your SEO plugin accepts them, and the article's FAQ, with FAQPage markup when the connected user may post scripts. Nothing goes out without an approval or an approval rule you set.

Last reviewed

Status
Live: connect your self-hosted WordPress site and publish today.
Connection
WordPress application password (WordPress 5.6+, HTTPS); no plugin needed to publish
Post status
Live, draft or pending review, per site or per article
Fields sent
Slug, excerpt, author, categories, tags, featured and inline images with alt text
SEO plugins
Yoast or Rank Math title, description, focus keyword and canonical URL, where the plugin accepts them via the REST API
FAQ
Published visibly, with FAQPage JSON-LD when the WordPress user may post scripts
Duplicates
A hidden marker in each post prevents duplicates after a failed attempt

Connect and publish

How do you connect WordPress to Looky?

With an application password, a feature built into WordPress. Connect once, set defaults, then every approved article goes out on time.

  1. Create an application passwordIn your WordPress profile, create an application password named "Looky". It is built into WordPress 5.6 and newer, works over HTTPS and can be revoked at any time.
  2. Connect the siteEnter site URL, username and the password in Looky. Looky finds your REST API (also without pretty permalinks), signs in, checks that the user may publish posts and only then stores the password encrypted.
  3. Set defaultsChoose the default status (live, draft or pending review), author, categories and tags for this site. Each article can override them.
  4. Approve and check in your themeFill slug, excerpt and SEO fields in the Publish tab. If you want, Looky writes a private draft to WordPress so you see the article in your real theme; publishing later reuses that draft.
  5. Looky publishes on timeLooky's own queue (not WP-Cron) re-checks version, approval and connection, then sends the post. If WordPress rejects the password, the channel shows "Reconnect required" and its posts pause.

Articles reach WordPress only after an approval or an approval rule you set.

Approval modes and the publishing queue
Solarwerk Rhein/ChannelsConnected
Connect WordPresshttps://solarwerk-rhein.de
Checks
  • REST API reachable
  • Signed in with the application password
  • May publish posts
  • May post scripts (FAQ markup)

FAQ is published visibly without FAQPage markup. Connect an editor or administrator to add it.

Connected, but the FAQ goes out without FAQPage markup until an editor or administrator connects.

In WordPress

What does Looky send to WordPress?

A finished post, not a block of text: every field your theme and SEO plugin need, in the status you chose.

  • Status you chooseLive, draft or pending review. Drafts let your team add a project photo and publish in WordPress themselves.
  • Post fieldsSlug, excerpt, author, categories and tags by name (a missing tag is created), featured and inline images with alt text.
  • SEO plugin fieldsMeta title, meta description, focus keyword and canonical URL for Yoast or Rank Math, which Looky detects. They take effect where the plugin accepts them via the REST API.
  • FAQ with markupThe article's FAQ appears visibly in the post, with FAQPage JSON-LD in a Custom HTML block when the connected user may post scripts.

Looky creates new posts only. The one post it updates is a preview draft it created itself.

Page sourceFAQPage markup added
<!-- wp:html -->
<script type="application/ld+json">
{ "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How big should a battery storage be?",
    "acceptedAnswer": { … }
  }, … ] }
</script>
<!-- /wp:html -->
Yoast SEO
SEO title
Battery storage for solar: when it pays off
Meta description
Whether a battery pays off depends on when you use your power. Check it with last year's meter readings.
Focus keyword
battery storage
Canonical URL
solarwerk-rhein.de/ratgeber/stromspeicher
Saved where Yoast accepts the fields via the REST API

The FAQPage JSON-LD and the Yoast fields that came with the post.

Optional plugin

How do you see whether AI assistants send visitors to your WordPress site?

With Looky Signals, an optional WordPress plugin for measuring, not publishing.

Solarwerk Rhein/AI visits · last 30 days
Visits from AI assistants214
Sent by
  • ChatGPT121
  • Perplexity54
  • Copilot22

A cookieless snippet counts visits that come from AI assistants. Looky shows which assistant sent people to which page.

  • Visits from AI assistantsA cookieless snippet counts page views referred by assistants such as ChatGPT or Perplexity, with page path and referring domain. No IP addresses are stored.
  • AI crawler requestsThe plugin logs requests from AI crawlers such as GPTBot, ClaudeBot or PerplexityBot on your server (time, user agent, path, status) and sends them to Looky every five minutes.
  • One-step setupOn a site already connected to Looky, you configure the plugin from Looky. Otherwise you paste a connection code in its settings. It needs WordPress 6.0+ and PHP 7.4+.

Pages served from a full-page cache or CDN never reach WordPress, so their crawler requests are not seen. User agents can be spoofed: Looky shows what was requested, not a verified identity. No one can guarantee mentions in AI answers.

SEO and AI visibility in Looky

Safeguards

What keeps publishing to WordPress safe?

Checks before, during and after every post, so nothing unapproved, doubled or silently failed reaches your site.

1When you connect

  1. 01Sign-in test
    Looky signs in with the application password before storing it, encrypted.
  2. 02Rights check
    Users without the right to publish posts are rejected with a clear message.

2At publishing time

  1. 03Version and approval
    Only the approved version goes out; an edit after approval needs a new approval.
  2. 04No duplicates
    A hidden marker in each post lets a retry after a timeout find the earlier post instead of creating a second one.

3Afterwards

  1. 05Published or failed
    Published with a link, or failed with the reason and a notification.
  2. 06Reconnect required
    If WordPress rejects the password, the channel shows "Reconnect required" and its posts pause until you reconnect.

Use cases

Who publishes to WordPress with Looky, and how?

  • Solar installer, Cologne

    A draft the team finishes

    You give

    Site default

    Status "draft", category "Guides", the approved article on battery storage.

    Looky does: Looky sends slug, excerpt, featured image with alt text, Yoast fields and the FAQ.

    You get

    WordPress draft

    Is a battery storage worth it for your solar system?

    The team adds a project photo and publishes in WordPress.

  • Heating installer

    A customer question, live on Thursday

    You give

    Customer question

    Does a heat pump work in an old building?

    Looky does: Planned for Thursday 08:00, status live, with author, tags and Rank Math fields; a new tag is created.

    You get

    Live post

    Heat pumps in old buildings: what really matters

    Goes out only after the owner's approval.

  • Physiotherapy practice

    The web designer checks every post

    You give

    Site default

    Status "pending review" for every article.

    Looky does: The approved article arrives in WordPress as pending.

    You get

    Pending post

    Back pain at the desk: five exercises for the break

    Nothing is public until the designer publishes.

  • Agency, three clients

    Each client approves their own blog

    You give

    Client workspace

    One WordPress connection per client workspace, client approval required.

    Looky does: The client approves via link without an account; the article goes only to that client's site.

    You get

    Client post

    Published on the client's own WordPress site

    No client approval, no post. See Looky for agencies.

Comparison

How does Looky compare for publishing to WordPress?

Looky fits when you want articles written from your own approved knowledge and delivered to WordPress with every field filled after an approval; SEO suites are stronger when you need keyword and SERP data.

Compare Looky with

Copy from an AI chatLooky
How it reaches WordPress
Manual copy and pasteApplication password, no plugin
Writes from your stored, approved sources
Only what you paste per chatYes, per workspace, claims checked against sources
Fields filled automatically
NoneSlug, excerpt, author, categories, tags, images with alt text, FAQ; SEO fields and FAQPage markup where the site allows
Approval before publishing
Your own processBuilt in, 3 modes, client links
Also posts to social channels
NoLinkedIn
Price model
Free or subscriptionSee pricing

Where the alternatives are better: Semrush and Surfer bring keyword research and content-optimization data Looky does not provide; copying by hand costs nothing extra and gives you full layout control; Semrush reaches more social channels today. Sources: semrush.com/kb/812-content-toolkit, surfer.ai/pricing (competitors' own pages, checked 27 Oct 2026).

Limits

What doesn't the WordPress integration do?

Looky does

  • Create new posts on self-hosted WordPress (5.6 or newer, HTTPS)
  • Send live, draft or pending-review posts with all post fields
  • Fill Yoast or Rank Math fields where the plugin accepts them via the REST API
  • Add FAQPage JSON-LD when the connected user may post scripts

Looky doesn't

  • Connect WordPress.com sites
  • Edit your existing pages or posts (only its own preview drafts)
  • Build page-builder layouts, change your theme or publish custom post types
  • Connect when a security plugin or host blocks /wp-json or drops the Authorization header
  • Promise rankings or mentions in AI answers

Without script rights (administrators and editors on single sites have them), the FAQ is published visibly without the markup.

FAQ

Questions about the WordPress integration

All questions

Do I need a plugin to connect WordPress to Looky?

No. Looky publishes through the WordPress REST API with an application password, a feature built into WordPress 5.6 and newer that works over HTTPS. You create the password in your WordPress profile and can revoke it at any time. The optional Looky Signals plugin is only for measuring AI assistant visits and AI crawlers.

Can Looky send articles to WordPress as drafts?

Yes. Each connected site has a default status: live, draft or pending review, and each article can override it. Drafts let you add photos or final touches in WordPress and publish there yourself. For a preview in your own theme, Looky can create a private draft that later becomes the published post.

Does Looky fill Yoast or Rank Math fields?

Yes. Looky sends the meta title, meta description, focus keyword and canonical URL to the fields Yoast and Rank Math use, and detects which of the two your site runs. The values take effect when your SEO plugin accepts them through the REST API; otherwise WordPress ignores them and the post goes out without them.

Does the WordPress integration work with WordPress.com?

Looky's WordPress integration is built for self-hosted WordPress sites that support application passwords, on WordPress 5.6 or newer and served over HTTPS. WordPress.com uses a different sign-in method, which Looky doesn't support today. If your site runs on WordPress.com, you can still take the text from the editor and post it there yourself.

Can Looky change my existing WordPress pages?

No. Looky only creates new posts and never edits existing pages or posts. The one post it updates is a preview draft that Looky created itself, which then becomes the published post. Every post also carries an invisible marker, so a retry after a timeout finds the earlier post instead of creating a duplicate.

What does the Looky Signals plugin do?

The Looky Signals plugin is an optional WordPress plugin that counts visits referred by AI assistants such as ChatGPT or Perplexity with a cookieless snippet, and logs requests from AI crawlers on your server. No IP addresses are stored. On a site already connected to Looky, you configure it from Looky in one step. It publishes nothing.

WordPress is a trademark of the WordPress Foundation. Looky is not affiliated with or endorsed by it.

Your next article, already in WordPress

Connect your site once, approve the draft, and Looky delivers it on time with every field filled.

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