Pricing for businesses

Looky is priced per company. On yearly billing Starter costs €85 a month, Growth €185 and Scale €285, billed upfront for 12 months. On monthly billing they cost €99, €199 and €299 a month. All prices are net, plus VAT, and every further company of an account gets 20% off its plan. Enterprise is priced on request.

Starter is the analysis plan: 10 AI questions on 4 AI engines, a website check for AI, consistent listings, Search Console insights (waiting for Google), AI traffic insights, 2 competitors and 20 review reply drafts a month that you approve (waiting for Google), without posts or articles. Growth adds 5 topics and 3 blog articles a week, social posts, hooks and video scripts, the calendar and team approvals. Scale gives each company more volume, more channels, automatic publishing and approval rules per channel. Team seats count for the whole account, and Scale has more of them. AI checks cover ChatGPT, Perplexity, Google AI Overviews and Google AI Mode in every plan, Claude and Copilot from Growth; the comparison shows how many questions each AI chat check asks. The comparison above lists every limit.

Enterprise is for companies that need more than Scale: everything in Scale, with team seats, channels and volume agreed per contract, and the price on request. Request a quote and tell us what you need.

Yes: Starter, Growth and Scale will start with a 14-day trial, on yearly and on monthly billing.

Yearly billing costs less: Starter €85 instead of €99 a month, Growth €185 instead of €199, Scale €285 instead of €299. That saves €168 a year on every plan. The yearly amount (€1,020, €2,220 or €3,420) is billed upfront for 12 months.

Looky is for businesses only: companies, the self-employed and freelancers, not consumers. All prices on this page are net in euros, plus VAT: 19% for businesses in Germany, while EU businesses with a valid VAT ID pay net under the reverse charge procedure.

Every company gets its own workspace and its own plan, so one company can stay on Starter while another one uses Scale. The most expensive company pays full price and every further company gets 20% off its plan, on yearly and on monthly billing. One invoice lists every company.

Yes. Agencies that work for outside clients resell Looky at a reseller discount on every client workspace: pricing for agencies.

Content, visibility and review limits count per company. Weekly limits such as topics and articles start again each week, monthly ones such as review reply drafts each month. Team seats belong to the account and follow its biggest plan; clients who only approve need no seat. Each Google Business Profile location counts as one channel. When a limit is reached, the app tells you, and you can move the company to a bigger plan; nothing is billed on top.

Yes, per company. Your workspaces and content belong to your organization, not to the plan, so a switch keeps them. A typical move is Starter to Growth when a company also wants posts and articles.

Growth costs €185 a month on yearly billing, net, for one company: 5 topics and 3 blog articles a week, social posts, hooks and video scripts, review reply drafts (waiting for Google) and AI visibility checks. A freelancer or an agency charges for people's time: strategy, interviews, photos, video and production, which Looky does not do. Many companies combine both: Looky drafts from your own knowledge, and a person adds strategy and production where it matters. Your stories and results always come from you.

They charge by different units (as of 27 October 2026). Hootsuite charges per user: Standard from $99 per user per month on annual billing, approval workflows only on Advanced. Buffer charges per channel: free for 3 channels, Essentials from $5 per channel per month, approvals on Team. Planable charges per workspace: Basic from $33 per workspace per month, required approval from Pro. SocialPilot sells tiers from $20 per month, client approval on Premium ($100) and white label on Ultimate ($200). Looky charges one plan per company, with approvals in every plan. Per-channel pricing is cheaper if you only schedule a few posts. Sources: Hootsuite, Buffer, Planable, SocialPilot.

Looky and your workspace data are hosted on servers in Germany. To write and analyse, Looky sends the material a task needs to external AI providers such as OpenAI and Anthropic. They work as sub-processors, and some of them process data outside the EU. See the privacy policy.