Product
One brand knowledge base. Everything you publish.
Looky is a web-based content and visibility workspace for small and mid-sized businesses, personal brands and agencies. You describe your business once, and Looky turns that approved knowledge into articles, posts, scripts and visibility tasks, with your approval before anything goes out.
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21%36%At a glance
What is Looky?
Looky is AI marketing software that replaces the gap between a writing tool, a scheduler and a visibility tracker with one workspace. Your website, documents and notes become approved brand knowledge. From it, Looky proposes topics, drafts blog articles, social posts and video scripts and checks article claims against their sources. You, your team or your client approve; manual approval is the default. Approved items are scheduled and published, and Looky measures how your website and your business appear in search and in ChatGPT, Claude and Perplexity answers. Looky works in English and German.
Last reviewed
- Category
- Content and visibility workspace (web app)
- For whom
- Small and mid-sized businesses, personal brands and agencies
- Areas
- Seven areas on one brand knowledge base
- Approval
- Manual by default; nothing goes out without an approval or a rule you set
- Channels
- WordPress and LinkedIn; details on integrations
- Visibility
- ChatGPT, Claude and Perplexity, measured with 95% intervals
- Languages
- English and German; German drafts use “du”
- Pricing
- One plan per company, billed yearly or monthly; see pricing. Agencies: pricing for agencies
What Looky does
What can Looky do?
Every area reads from the same approved knowledge and feeds the same calendar, so nothing is copied between tools.
- Brand knowledgeLooky's brand knowledge stores your website, documents, notes and brand voices as approved facts with their sources, and every other area writes only from them.Know
- Content creationLooky's content creation drafts blog articles, channel posts, hooks and website copy from your knowledge and checks every article claim against its source.Create
- Video scriptsLooky's video scripts turn a topic into a short-video script with hook, spoken text, shot ideas, on-screen text and call to action.Create
- Content plannerLooky's content planner proposes topics from your website gaps, customer questions, seasons and notes, and explains why each topic ranks where it does.Plan and publish
- SchedulerLooky's scheduler publishes approved items on time, re-checks the approval before every post and lets you choose manual, automatic or automatic-with-exceptions approval per channel.Plan and publish
- SEO and AI visibilityLooky's SEO and AI visibility runs 23 SEO checks on your website and measures how often ChatGPT, Claude and Perplexity mention you, with 95% confidence intervals.Get found
- Competitor monitoringLooky's competitor monitoring shows which competitors AI assistants name instead of you, and your share of voice.Get found
One knowledge base
How do the areas work together?
One approved idea becomes every format you publish, and each one goes through the same approval.
- KnowYour website, documents and notes become approved facts and brand voices.
- CreateOne idea becomes an article, posts per channel, a carousel or a video script, all in your voice.
- Plan and publishItems land in one calendar, wait for your approval and go out on time.
- Get foundLooky measures how search and AI assistants see you and turns gaps into the next topics.
Carousel · 4:5 · 3 slides
Reel · 30 seconds
Great beans, but I waited twenty minutes on Saturday.
Thank you, Jonas, and sorry about the wait. Saturdays are busy while our workshop runs. Ask for Mara next time and your flat white is on us.
- Drafted in your voice
- Waits for your approval
- Ready to copy
A reply to a Google review in your voice. Negative reviews go to a person first.
Options
How does Looky compare with separate tools or an agency?
Looky combines what usually takes several tools: a writing tool, a scheduler and a visibility tracker, on one brand knowledge base with one approval path. Specialised tools go deeper in their own field.
Compare Looky with
- Writes from your stored, approved knowledge
- Brand voice and knowledge assetsYes, per workspace, claims checked against sources
- Approval workflow
- Jasper: formal approvals not describedBuilt in: 3 modes, client approval links
- Publishing
- No publishing (neuroflash); no social or blog publishing described (Jasper)WordPress, LinkedIn (more on integrations)
- AI visibility measurement
- Not comparedChatGPT, Claude, Perplexity with 95% intervals
- Price model
- Jasper Pro $59 per seat per month, yearly; neuroflash €42 per month, yearly, netMonthly per package, see pricing
Where the alternatives are better: Buffer publishes to more channels today, including Google Business Profile; Otterly covers Google AI Overviews and Copilot; neuroflash and Jasper offer more marketing-team features; an agency brings strategy, production and judgement that software doesn't replace. Sources: buffer.com/pricing, hootsuite.com/plans, jasper.ai/pricing, neuroflash.com/de, otterly.ai/pricing, semrush.com/kb/1493-ai-toolkit (competitors' own pages, checked 27 Oct 2026).
Honest limits
What doesn't Looky do?
What it does
- Turns your approved knowledge into articles, posts and video scripts in your voice.
- Plans every item in one calendar and publishes approved ones to WordPress and LinkedIn.
- Checks your website and measures your visibility in ChatGPT, Claude and Perplexity.
- Keeps every client and every workspace separate.
What it doesn't do
- Looky doesn't invent stories, results, prices or opinions; those come only from material you supplied or approved.
- Looky doesn't publish without an approval or an approval rule you set.
- Looky doesn't generate videos or voiceovers (scripts only).
- Looky doesn't promise rankings, reach or AI recommendations. No one can guarantee a recommendation by AI systems.
- Looky doesn't provide keyword-volume research or backlink analysis, and it doesn't measure Gemini.
- Looky doesn't replace your expertise or your decisions; personal stories and opinions need you.
