Brand knowledge

Teach AI your brand voice once, from your own material

Brand knowledge in Looky is the approved record of your offers, facts, audiences and brand voices, built from your website, documents and notes, that every Looky draft is written from, and nothing in it counts until you approve it.

Join the waitlist

See the drafts it feeds

At a glance

What is brand knowledge in Looky?

Brand knowledge in Looky is for small businesses, personal brands and agencies who are tired of re-explaining themselves to an AI chat before every text. You add your website (up to 50 pages per crawl), documents and notes. Looky suggests facts, each with the exact quote it came from, and a brand profile; only what you approve is used. A brand voice holds your tone, audience, example texts and words to use or avoid. When you edit drafts, Looky proposes new voice rules, and nothing changes until you approve them.

Last reviewed 27 October 2026

Sources: Website (up to 50 pages per crawl), PDF, DOCX, TXT, Markdown (up to 20 MB), notes, approved content
Fact check: Every website fact comes with a word-for-word quote from the page
Brand voice: Tone, audience, up to 10 example texts, up to 30 words to use and 30 to avoid
Voices: Company voice and personal voices side by side, sharing one knowledge base
Learning: Learns from your edits only as suggestions you approve, reword or reject
Privacy: Knowledge is isolated per workspace; retrieval never crosses workspaces
Languages: English and German; German drafts use “du”
Used by: Every draft in content creation, video scripts and the content planner

From your material to your voice

How does Looky learn your brand?

You give Looky your own material once. It suggests facts with their source, you approve them, and every draft starts from there.

What a voice holds

What goes into a brand voice in Looky?

A brand voice is a set of rules every draft follows, not a vague style prompt.

Tone wordsA few words that describe how you sound, such as warm, precise or plain-spoken, plus style notes.
Audience and questionsWho you write for, their segments, pain points and the questions they actually ask.
Example textsUp to 10 texts you wrote yourself, so drafts pick up your rhythm and phrasing.
Words to use and avoidUp to 30 words or phrases you like and 30 you never want to read in your name.
Positioning and calls to actionWhat sets you apart, the topics you cover and how a text should end.
Company and personal voicesA founder can sound like a person while sharing the same service facts as the company page.

Who uses it

What does brand knowledge look like in practice?

Three businesses, three kinds of material, one rule: only approved knowledge goes into a draft.

Solar installer, Cologne
Website and price sheet
You give
Website + price sheet PDF
Service area, storage sizes and published prices
Looky does: Looky extracts facts with the quote they came from and waits for approval.
You get
Draft post
States only prices the pages actually print
Facts count only after approval
Consultant with a company
Two voices, one knowledge base
You give
Five old LinkedIn posts
Used as example texts for the founder
Looky does: Looky builds a personal voice next to the firm's voice; both use the same service facts.
You get
LinkedIn draft
Sounds like the founder, not the company page
You choose the voice per draft
Any business after a month
Learning from edits
You give
Repeated edits
“Innovative” deleted five times, the same closing line added five times
Looky does: Looky turns the pattern into two suggestions.
You get
Two voice rules
“Avoid this word” and a closing sentence
Nothing changes until you add them

Options

How does Looky compare with a brand voice document or a writing tool?

Looky's brand knowledge fits when you want every draft to start from checked facts and a voice that improves with your edits; a brand voice document is free, and dedicated writing tools offer more marketing-team features.

Criterion (as of 2026-10-27)
Criterion (as of 2026-10-27)	Voice document + AI chat	Jasper	neuroflash	Looky
Where your knowledge lives	A document you paste into each chat	Brand voice + knowledge assets (Pro: 2 voices, 5 assets)	Brand voice + knowledge assets	Workspace knowledge base: website crawl, files, notes
Facts tied to a quote from your own source	No	Not described	Not described	Yes, every website fact
Company and personal voices side by side	Separate documents	Multiple voices (by plan)	Brand voices, tonalities	Yes, sharing one knowledge base
Learns from your edits	No, you update the document yourself	Not described	Not described	Suggestions you approve, reword or reject
Separate client workspaces	Manual	Projects per client (FAQ); roles on Business	Workspace roles	Yes
Publishing and approvals	No	No social or blog publishing described; integrations include Webflow, Google Docs, Slack	No publishing	Built in (see scheduler)
Entry price	Free / chat subscription	$59 per seat per month, yearly	€42 per month, yearly, net	See pricing

Compare Looky with

Voice document + AI chatLooky

Where your knowledge lives: A document you paste into each chatWorkspace knowledge base: website crawl, files, notes
Facts tied to a quote from your own source: NoYes, every website fact
Company and personal voices side by side: Separate documentsYes, sharing one knowledge base
Learns from your edits: No, you update the document yourselfSuggestions you approve, reword or reject
Separate client workspaces: ManualYes
Publishing and approvals: NoBuilt in (see scheduler)
Entry price: Free / chat subscriptionSee pricing

Where the alternatives are better: a brand voice document plus a general AI chat costs nothing extra and is fine for occasional texts. neuroflash states servers in Germany, GDPR compliance and ISO 27001 on its own page; Looky is hosted on servers in Germany but does not claim certifications. Jasper and neuroflash offer audience and team features (audience “digital twins” at neuroflash) that Looky does not have. Sources: jasper.ai/pricing, neuroflash.com/de (competitors' own pages, checked 27 Oct 2026).

Honest limits

What does Looky's brand knowledge not do?

What it does

Reads up to 50 pages of your website per crawl and keeps each fact with its quote.
Uses only knowledge you approved, in every draft.
Keeps company and personal voices apart while sharing the same facts.
Suggests voice rules from your repeated edits and waits for your decision.

What it doesn't do

Looky only knows what you give it and approve. It doesn't research the open web about your business.
Looky doesn't invent personal stories, customer results, prices or opinions; those come only from material you supplied or approved.
Looky doesn't change your voice on its own. Learned rules apply only after you add them, and you can make Looky forget one.
Looky doesn't read more than 50 pages per crawl, pages blocked by robots.txt, noindex pages or very thin pages (under 120 characters).
Looky doesn't learn across workspaces or from other customers.

FAQ

Questions about brand knowledge

All questions

How do I train AI on my brand voice?

In Looky you train it once with material, not with a new prompt for every chat. Add your website, documents and up to 10 example texts, then set tone words, your audience and words to use or avoid. Looky writes every draft from that voice and your approved facts. When you keep making the same edits, Looky suggests a new rule, and you decide whether it stays.

Can AI learn to sound like me?

Yes, within limits. A personal voice in Looky holds your tone, example texts, phrases you use and avoid, and your audience. Looky also watches how you edit and review articles and proposes rules once a pattern repeats, such as a word you always delete. Your stories, results and opinions still come only from material you supplied or approved.

What do I need to start with brand knowledge in Looky?

Your website address is enough to begin. Looky reads up to 50 pages, extracts facts with the quote they came from and suggests a first brand profile. You approve what is right and add documents or notes for what your website doesn't say, such as current prices or how you talk to customers.

How does Looky avoid wrong facts about my business?

Looky keeps a fact from your website only if it comes with a word-for-word quote found on the page, and a price only if the amount is printed there. Extracted facts become knowledge only after you approve them. In articles, each claim is also checked against its source passage before you see the draft.

Can a company and its founder have different brand voices?

Yes. One Looky workspace can hold a company voice and one or more personal voices. They share knowledge such as services and prices, but each voice has its own tone, example texts, do and don't words, audience and calls to action, so the founder doesn't sound like the company page.

Does Looky change my brand voice on its own?

No. Looky records how you edit, comment and fix drafts and, once a week or when you click “Learn now”, proposes changes for patterns it saw at least twice. Each suggestion waits until you add it, reword it or reject it, and you can make Looky forget an approved rule at any time.

Is my brand knowledge shared with other workspaces or customers?

No. Each Looky workspace has its own knowledge, and the search over approved knowledge never crosses workspaces, which is why agencies run one workspace per client. The learning loop only uses edits made in your own workspace. You can archive or delete any source at any time.

Teach Looky your brand once

Start with your website address. You approve every fact before Looky writes a word with it.

Join the waitlist Book a demo