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Scheduler

Schedule posts with the approval workflow you choose

The scheduler in Looky publishes approved content to your connected channels at the planned time, under the approval mode you choose: manual, auto-publish, or auto-publish with exceptions, and nothing goes out without an approval or a rule you set.

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Where calendar items come from
Calendar
1 – 5 June

Ready to schedule

PostSummer menu teaserIn review

Only approved posts can be scheduled.

Mon1
09:00Behind the roaster: meet MaraPublished
Tue2
08:30Why we roast on TuesdaysPublished
Wed3
10:00How to dial in espresso at homePublished
Thu4
08:30Workshop dates for JuneScheduled

At a glance

What is the scheduler in Looky?

The scheduler in Looky is for small businesses, personal brands and agencies who want posts to go out on time without losing control. Manual approval is the default: a person approves every item. You can switch a workspace, or a single channel, to auto-publish items that pass quality checks, or to auto-publish with exceptions, where rules you set send items such as negative review replies or a first post on a new channel to review. Clients approve through a link without an account. Every decision is written to an audit log.

Last reviewed

Approval modes
Three modes per workspace, overridable per channel; manual is the default
Exception rules
Negative review replies, first post on a channel, quality score, content type, sensitive claim, keyword, fallback model, unsupported claims
Client approval
Per post through a link, without an account; links expire and can be revoked
Approvers
Number of approvers and mandatory client approval are configurable
Channels
Self-hosted WordPress (articles) and LinkedIn (profiles and company pages)
Last check
Before publishing, Looky re-checks version, approval and channel connection
Audit log
Every approval, change and publication, append-only, with person, time and version
Time zones
Workspace time zone, including daylight-saving changes

From approval to published

How does Looky decide what may go out?

You choose the approval mode once. Looky applies it to every item, holds what your rules catch and records every decision.

Approvals

Approval mode

Exception rules

Review replies with 3 stars or fewerFirst post on a channelQuality score below 70Claims without a source always go to a person
Channel overrideLinkedIn · Manual

Queue

Why we roast on TuesdaysAuto-approved
Reply to Jonas K. · 2 starsApprovedReview replies with 3 stars or fewerApprovals · 2 of 2
How fine to grind for a moka potAuto-approved

Audit log

  1. 09:12 · Submitted · version 3
  2. 09:12 · Exception: negative review reply
  3. 10:03 · Approved by Mara
  4. 10:41 · Approved by the client via link

Auto-publish with exceptions

Which rules can send a post to a person first?

In “auto-publish with exceptions”, routine items go out on their own and these rules decide what waits for a person.

  • Negative review repliesReplies to reviews at or below your star threshold (preset: 3 stars) go to a person.
  • First post on a channelA brand-new channel never gets an unseen first post.
  • Quality score below a thresholdDrafts under your quality score wait for review.
  • Content typePick formats, such as articles, that always need a person.
  • Sensitive claimHealth, legal or price claims are held for a check.
  • Keyword matchWords you choose, such as “subsidy”, send a post to review.
  • Fallback model usedIf the backup writing model wrote it, a person looks first.
  • Claims without a sourceAlways go to a person, in every mode.

Who uses it

How do businesses set up their approvals?

Three setups, from “a person approves everything” to “routine posts go out on their own”.

  • Solar installer, Cologne

    Automatic with exceptions

    You give

    Three rules

    First post on a channel, quality score below 70, keyword “subsidy”

    Looky does: Routine LinkedIn posts are auto-approved; anything about subsidies is held.

    You get

    Posts on time

    Subsidy posts wait for the managing director

    Rules decide what waits

  • Nordlicht Studio, agency

    Client approval without an account

    You give

    Approval links

    Sent for the month's posts, client approval required

    Looky does: The client approves or comments per post on the phone; reminders at most once a day.

    You get

    Approved month

    A post changed after sending needs a new decision

    Client approval is mandatory

  • Small business blog

    Straight to WordPress

    You give

    Approved article with FAQ

    Slug, excerpt, categories and featured image set

    Looky does: Looky publishes as draft or live, including Yoast or Rank Math fields where the plugin accepts them.

    You get

    Published article

    With a link back in the calendar

    Only the approved version goes out

Options

How does Looky compare with Hootsuite, Buffer, Planable and Swello?

Looky's scheduler fits when you want approval modes with exception rules, client approval without an account, and articles and posts in one calendar; Buffer and Swello publish to more social channels today.

Compare Looky with

HootsuiteLooky
Approval workflow, in which plan
Advanced only (up to $399 per user per month)All three modes
Auto-publish with exception rules
Not described on plans pageYes (8 rule types)
Client approval without an account
Not described on plans pageYes, per post, with expiry and revoke
Blog publishing (WordPress)
Not listedYes
Google Business Profile posts
Not on plans pageNot yet
Content written from your brand knowledge
AI assistant (“Wisdom”)Yes
Entry price
Standard from $99 per user per month (annual)See pricing

Where the alternatives are better: Buffer and Swello publish to Instagram, TikTok and other networks today, and Buffer also to Google Business Profile; Buffer and Swello have free plans; Hootsuite is built for social teams from small businesses up to enterprises and includes its AI teammate in every plan; Planable charges per workspace, which suits agencies with many users per client. Sources: buffer.com/pricing, hootsuite.com/plans, planable.io/pricing, swello.com/en/pricing (competitors' own pages, checked 27 Oct 2026).

Honest limits

What doesn't the scheduler do?

What it does

  • Publishes approved articles to WordPress and posts to LinkedIn at the planned time.
  • Applies your approval mode and exception rules to every item.
  • Re-checks version, approval and channel right before publishing.
  • Writes every decision to an append-only audit log.

What it doesn't do

  • Looky publishes only where a platform's interface allows it and your login is valid. Today that is WordPress and LinkedIn; Instagram, Facebook, X, TikTok and Google Business Profile follow when the platforms approve access.
  • Looky doesn't publish videos. Video scripts are approved in Looky; you record and upload the video yourself.
  • Looky doesn't publish anything with an open “Your input needed” block, and unsupported claims always go to a person, even in automatic modes.
  • Looky doesn't approve retroactively: switching to an automatic mode applies only to items submitted afterwards.
  • Suggested posting times are typical good times per channel, not a promise of reach.
  • Looky doesn't replace a platform's own rules: posts can still be limited or removed by the platform.

FAQ

Questions about the scheduler

All questions

Does Looky publish without asking me?

Only if you choose that. The default approval mode is manual: nothing is published without a person's OK. You can switch a workspace or a single channel to auto-publish or to auto-publish with exceptions, and switch back at any time. Switching back to manual revokes automatic approvals that are still waiting in the queue.

What does “auto-publish with exceptions” mean?

Auto-publish with exceptions means items that pass Looky's quality checks are approved automatically unless a rule you set matches. Rules can catch negative review replies, a first post on a channel, a quality score below your threshold, certain content types, sensitive claims, keywords or a fallback writing model. Matching items wait for a person.

Can clients approve posts without a Looky account?

Yes. You send an approval link by email or copy it into a message. The client approves, requests changes or comments per post, without an account, and client comments stay separate from internal ones. Links expire, can be revoked and send a reminder at most once a day. A post changed after sending needs a new decision.

What happens if a scheduled post can't be published?

Looky retries temporary errors automatically with increasing pauses. If publishing still fails, the post is marked “failed” with the reason, and you get a notification and an email. If a platform login expired, the channel is marked “reconnect required” so you know exactly what to fix.

Can I change a post after it was approved?

Yes, until it is published. Editing creates a new version and the earlier approval no longer counts, so the post goes back to review unless your rules approve it automatically. Before publishing, Looky checks once more that the approved version is the one going out.

Which channels can the Looky scheduler publish to?

Looky publishes articles to self-hosted WordPress and posts to LinkedIn personal profiles and company pages, including images, multi-image posts, PDF documents and an optional first comment. Instagram, Facebook, X, TikTok and Google Business Profile use the same calendar and approval rules once the platforms approve access. The integrations page lists details per channel.

Can two people have to approve the same post?

Yes. You set how many different people must approve before a post counts as approved, and you can additionally require a client approval. Looky counts each person once, so one reviewer can't approve twice. Default approvers are set per workspace, so requests go to the right people automatically.

Is there a record of who approved what?

Yes. Every approval, change request, rejection, automatic approval, rule change and publication is written to an append-only audit log with the person, the time and the version. That replaces approvals scattered across emails and chat messages and shows later why a post went out.

Which time zone does the Looky scheduler use?

The scheduler uses the time zone of your workspace, for example Europe/Berlin, and handles daylight-saving changes so posts don't shift by an hour. Agencies can run client workspaces in different time zones, and each client's calendar shows its own local times.

Publish on time, with as much control as you want

Start with manual approval. Switch a channel to automatic when you trust it.

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