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SEO and AI visibility

See who ChatGPT recommends instead of you, and what to fix

SEO and AI visibility in Looky checks your website with 23 SEO checks and measures how often ChatGPT, Claude and Perplexity mention or cite your business, reported as rates with 95% confidence intervals, and every fix waits for your approval.

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No one can guarantee a recommendation by AI systems.

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Mention rate
Last 8 weeks24 questions · Hamburg
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API answers with web search. People in the apps can see different answers.

At a glance

What is SEO and AI visibility in Looky?

SEO and AI visibility in Looky is built for small and mid-sized businesses, personal brands and agencies who ask why ChatGPT recommends a competitor and not them. Looky reads up to 50 pages of your site, runs rule-based checks and finds gaps such as services without a page or unanswered customer questions. It then asks ChatGPT, Claude and Perplexity the questions your customers ask, through their APIs with web search, from your business location, again and again. You see mention rate, citation rate and share of voice, and every gap becomes a task or a draft you approve.

Last reviewed

Website checks
23 rule-based SEO checks on up to 50 pages, plus content gaps, turned into prioritized tasks
Assistants
ChatGPT, Claude and Perplexity, asked via their APIs with web search, from your location
Metrics
Mention rate, citation rate and share of voice, each with a 95% confidence interval
Evidence
Every answer stored: question, language, location, time, model and result
AI traffic
Real visits from AI assistants and AI crawler requests, without storing visitor IPs
Guarantees
None: no one can guarantee a recommendation by AI systems
Approval
Nothing reaches your website without your approval
Plans
In every plan per company; see pricing

From website to answers

How does Looky measure your visibility in AI answers?

Looky checks your website, asks the assistants the questions your customers ask, many times, and turns what is missing into work you approve.

Visibility
Mention rate67%
Citation rate33%
Share of voice34%
Named in the top 350%

Mention rate, last 8 weeks

ChatGPT · 52%

Official APIs with web search. A measurement, not a ranking guarantee.

Why percentages

Why does Looky report visibility %, not a rank?

Looky reports how often you appear across many repeated answers, because a single AI answer is not a stable result.

In a January 2026 study by SparkToro and Gumshoe (2,961 runs across ChatGPT, Claude and Google's AI), there was less than a 1-in-100 chance that the same list of brands came back twice. The authors recommend measuring visibility % across many repeated prompts and call AI “rank position” unreliable; the study is not peer-reviewed.

Looky therefore shows rates with a 95% confidence interval and the number of answers behind them. Named in 0 of 10 answers still means the true rate could be up to about 28%; named in 4 of 20 means roughly 8% to 42%. A change only means something when the intervals stop overlapping.

  • Mention rate

    Share of answers that name your business.

  • Citation rate

    Share of answers that cite your domain as a source; counted only when your domain is in the sources, never guessed.

  • Share of voice

    Your mentions divided by mentions of you and your tracked competitors, unbranded questions only.

Who uses it

What does a visibility check find in practice?

Three businesses, one pattern: the measurement points to a gap, and the gap becomes a task or a draft.

  • Solar installer, Cologne

    Missing service area

    You give

    Local question

    “Solar installer with battery storage near Cologne”

    Looky does: Named in 6 of 20 answers, a competitor in 11; no page mentions Bonn.

    You get

    Task and topic

    “Add your service area” and a topic for a Bonn page

    You approve every draft

  • Dental practice

    Cited: a city portal, not you

    You give

    Patient question

    “Which dentist treats anxious patients?”

    Looky does: Citation rate 0%; the treatment page has no H1 and no FAQ.

    You get

    FAQ draft

    From approved facts, plus two fix tasks

    No outcome claims in drafts

  • Nordlicht Studio, agency

    Per-client reporting

    You give

    Question set per client

    Each workspace with its own competitors

    Looky does: Mention and citation rates per client, with intervals.

    You get

    CSV export

    From Insights, for the client meeting

    Each client stays in its own workspace

Options

How does Looky compare with AI visibility trackers?

Looky is a fit when you want to measure AI visibility honestly and close the gaps with your own content in the same workspace; dedicated trackers cover more AI engines, and SEO suites bring keyword and backlink data.

Compare Looky with

Otterly.AILooky
AI engines measured
ChatGPT, AI Overviews, Perplexity, Copilot in all plans; Gemini, AI Mode, Claude as add-onsChatGPT, Claude, Perplexity (via APIs with web search)
Gemini / Google AI Overviews
AI Overviews in all plans; Gemini add-onNot measured / only via optional data provider
Metrics
Not comparedMention rate, citation rate, share of voice, top-3 rate, median position, each with 95% interval
Turns gaps into content
No content creationYes: tasks, evidence-checked drafts, approval, publishing
Entry price
Lite $29 per month, monthly billing (15 prompts)See pricing

Where the alternatives are better: Otterly covers Google AI Overviews and Copilot in every plan; Peec AI and Profound measure Gemini, which Looky does not; Semrush combines AI visibility with keyword and backlink data Looky does not provide; Profound covers up to nine engines. Looky's difference is the loop from measurement to approved content, and reporting uncertainty openly. Sources: otterly.ai/pricing, peec.ai, semrush.com/kb/1493-ai-toolkit, tryprofound.com/pricing (competitors' own pages, checked 27 Oct 2026).

Honest limits

What can't Looky's AI visibility do?

What it does

  • Runs 23 rule-based SEO checks on up to 50 pages and lists content gaps.
  • Asks ChatGPT, Claude and Perplexity your customers' questions, repeatedly, and stores every answer.
  • Reports rates with 95% intervals and the number of answers behind them.
  • Turns gaps into tasks and drafts that wait for your approval.

What it doesn't do

  • No one can guarantee a recommendation by AI systems. Looky gives you a better foundation for visibility and an honest measurement, not a ranking promise.
  • Looky asks through the official APIs. People in the ChatGPT, Claude or Perplexity apps can get different answers (personalization, memory, sign-in history).
  • Looky doesn't measure Gemini. Google AI Overviews can only be added through an optional data provider, which is not set up by default.
  • Your question set is a sample, not your whole presence in AI search; small samples give wide intervals.
  • Looky can't tell you for certain why an assistant prefers a competitor; it shows the answers, quotes and cited sources.
  • Looky doesn't change your website on its own, and doesn't do keyword-volume research or backlink analysis.

FAQ

Questions about SEO and AI visibility

All questions

Why does ChatGPT recommend my competitor instead of me?

Nobody outside OpenAI can see the exact reasons, but ChatGPT with web search builds its answer from sources it finds for the question. If those sources describe a competitor clearly and don't mention you, the answer follows them. Looky shows which competitors are named instead of you, the quote about each one and the domains the answer cites, so you can see which pages or directories it relied on.

How do I know if ChatGPT mentions my business?

Asking once in the app shows one answer for one person. Looky asks ChatGPT, Claude and Perplexity the questions your customers ask, repeatedly and from your business location, and stores every answer. You see a mention rate and a citation rate per assistant, and you can open each answer to read what was said about you.

Are AI visibility numbers reliable if the answers change every time?

Single answers are not, which is why Looky reports rates over many answers with a 95% confidence interval. A January 2026 SparkToro study found less than a 1-in-100 chance of getting the same brand list twice. Looky shows how many answers each rate is based on, and a change only counts when the intervals stop overlapping.

Which AI assistants does Looky measure?

Looky measures ChatGPT, Claude and Perplexity through their official APIs with web search. Gemini is not measured. Google AI Overviews can only be added through an optional data provider, which is not set up by default. Looky's own snippet and WordPress plugin also show which assistants actually send visitors to your site.

Why are Looky's results different from what I see in ChatGPT?

Looky asks through the API, without personalization, memory or sign-in history, from your business location. The ChatGPT app can answer differently for each person and each request. Looky therefore reports rates across many answers instead of one result and keeps every answer, so you can check the wording yourself.

Can Looky get my business recommended by ChatGPT?

No. No one can guarantee a recommendation by AI systems, and you can't pay an assistant to recommend you. Looky helps you build a better foundation: a website that clearly states your services, area and answers, consistent business data and useful content. It then measures over time whether ChatGPT, Claude and Perplexity mention or cite you more often.

Do I need an llms.txt file or special markup to appear in AI answers?

No. Google says there are no additional requirements or special schema for AI Overviews and AI Mode; normal SEO basics apply. Large AI providers have not confirmed using llms.txt. Looky's 23 checks focus on those basics, such as titles, headings, structured data and indexability. The GEO guide explains more.

How much traffic do AI assistants send, and can Looky show it?

For most sites it is still small: an Ahrefs study of about 35,000 sites (March 2025) found AI assistants sent about 0.1% of referral traffic. Looky's cookieless snippet or WordPress plugin counts visits referred by AI assistants per assistant and landing page, without storing visitor IPs. Some assistants strip the referrer, so the count is a lower bound.

Should I block AI crawlers on my website?

That is your decision, with a trade-off. AI assistants use separate crawlers for search and training; blocking their search or user crawlers removes your site from those assistants' answers. Looky's WordPress plugin or an uploaded server log shows which AI crawlers request your pages, so you decide with real data.

Does Looky change my website automatically?

No. Looky creates tasks and drafts. Content reaches your website, for example through WordPress, only after it is approved under your approval mode, which is manual by default. Technical fixes such as titles, headings or structured data stay tasks for you or your web developer.

See where you stand in AI answers

Start with your website and the questions your customers ask. Looky measures honestly and shows what to fix.

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