For small businesses

You run your business. Your knowledge does the marketing.

Looky for small businesses is the Business setup of Looky: one workspace that learns your company from your website, documents and voice notes and turns it into articles, posts and website tasks you approve.

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At a glance

What is Looky for small businesses?

Looky for small businesses is built for small and mid-sized companies whose offer needs explaining, often local: installers, practices, bakeries, consultancies. You give Looky your website once (it reads up to 50 pages), add documents or a two-minute voice note, and confirm the brand profile it suggests. Every Monday Looky suggests topics from questions your site doesn't answer, seasonal dates and your notes. Drafts come in your company voice, with a "Your input needed" block wherever a fact is missing, and nothing goes out without your approval or a rule you set (how approval works).

Last reviewed 6 November 2026

Learns your business: From up to 50 website pages, documents (up to 20 MB) and voice notes
Weekly topics: From unanswered customer questions, aging posts and regional holidays in DE, AT and CH
Website and AI visibility: 23 SEO checks become a task list; Looky measures whether ChatGPT, Claude and Perplexity mention you
Approval: Nothing is published without your approval or a rule you set; team approvals with a required number of approvers

Your week with Looky

How does Looky do marketing for a small business?

You describe your business once, decide on topics on Monday and approve drafts in your company voice. Looky does the research and writing in between, from your approved knowledge only.

Roles and approvals

Can my team write and approve with me?

Yes. Colleagues draft as editors or approve as reviewers, you decide how many approvals a post needs, and every decision is logged with name and time.

Editors and reviewersEditors draft and plan; reviewers approve or ask for changes. You can keep the final approval for yourself.
Comments on the sentenceA colleague comments on the exact sentence, not the whole post, so the fix is clear.
A required number of approversSet one to ten required approvals per workspace when more than one person should see every post.
Edits reset the approvalChange an approved post and it goes back to review; switching to automatic never approves anything after the fact.
An audit logEvery approval, change request and publication is recorded with name and time.

See approvals in the scheduler

What you use

Which Looky features matter most for a small business?

Five features carry the Business setup, from knowing your business to publishing; three more help when you're ready.

Growth package

Which Looky package fits a small business?

The Growth package: a company voice and personal voices, website and visibility analysis, and team approvals in one workspace.

Company and personal voicesPosts for the company page and the owner's profile, each in its own tone, from the same knowledge.
Website and visibility analysisThe task list for your website and the AI-visibility measurement are part of the package.
Team approvalsEditors, reviewers and a required number of approvers for everything that goes out.
One subscription, yearly or monthlyLooky is a subscription per company, billed yearly or monthly; current prices are on the pricing page.

See packages and pricing

In practice

What do small businesses create with Looky?

Three fictional businesses, three starting points. Every draft comes only from what the business supplied or approved.

Solar installer, Cologne
A question customers keep asking
You give
Voice note · 1:10
Customers keep asking whether a battery is worth it on a small roof.
Looky does: Looky answers from the installer's own pages and marks current prices as missing.
You get
Article and two LinkedIn posts
Is a battery worth it on a small roof? What our installations show.
Prices: your input needed
Heating company, Bonn
September, and nothing planned
You give
Website analysis
The service "heat pump maintenance" has no page.
Looky does: Looky suggests topic cards for the heating season and a regional holiday, plus a task for the missing page.
You get
Topic cards and a website task
Create a page for heat pump maintenance.
You accept or reject each card
Bakery with two shops
Seasonal bread and holiday hours
You give
Photo and a note
Our Easter bread is back. Open Saturday 7–13, closed Monday.
Looky does: Looky drafts a post on the changed hours and a short article on the bread.
You get
Post and short article
Easter hours: Saturday until 1 pm, Monday closed. The Easter bread is back from Thursday.
The manager approves both

Options

Agency, freelancer, DIY or Looky: what fits a small business?

Looky fits a small business that wants regular, accurate content from its own knowledge with an approval step; an agency is better when you need strategy and production, and a free scheduler is cheaper when your posts are already written.

As of 27 October 2026
As of 27 October 2026	Marketing agency	Freelancer	General AI chat + Buffer	Semrush Content Toolkit	Looky (Growth)
Who knows your business	The people you brief	One person you brief	Nobody; you paste context into each chat	Brand voice from your input	Your approved knowledge base, reused for every draft
Your time per post	Briefing and approval rounds	Briefing and approval rounds	Prompting, copying, designing and scheduling yourself	Prompting and editing	Decide on topics, review, approve
Missing facts	Asked by the agency	Asked by the freelancer	The chat may fill gaps with guesses; you check	Not described	Marked "Your input needed", never published
Approvals	By email or the agency's tool	By email	Buffer: approval workflows on the Team plan only	Mentioned (“approve content”); steps not described	Built in: manual, automatic, automatic with exceptions; required approvers
Website tasks and AI visibility	Depends on the agency	Rarely	No	SEO data yes; AI visibility is a separate toolkit	23 SEO checks, mention rate in ChatGPT, Claude and Perplexity
Pricing model	Retainer or project fee	Hourly or per piece	Chat subscription + Buffer free (3 channels) or $5 per channel per month	Separate Content Toolkit plans; see Semrush	Subscription per company, yearly or monthly, see pricing

Compare Looky with

Marketing agencyLooky (Growth)

Who knows your business: The people you briefYour approved knowledge base, reused for every draft
Your time per post: Briefing and approval roundsDecide on topics, review, approve
Missing facts: Asked by the agencyMarked "Your input needed", never published
Approvals: By email or the agency's toolBuilt in: manual, automatic, automatic with exceptions; required approvers
Website tasks and AI visibility: Depends on the agency23 SEO checks, mention rate in ChatGPT, Claude and Perplexity
Pricing model: Retainer or project feeSubscription per company, yearly or monthly, see pricing

Where the alternatives are better: an agency brings strategy, campaigns and photo and video production that Looky doesn't; a freelancer adds personal judgement and interviews; the DIY route is cheapest to start, and Buffer publishes to more channels today, including Google Business Profile; Semrush includes keyword research data Looky doesn't provide. Sources: buffer.com/pricing, semrush.com/kb/812-content-toolkit (competitors' own pages, checked 27 Oct 2026).

Honest limits

What Looky doesn't do for small businesses

Looky prepares and checks; facts, decisions and the work on your website stay with you.

What Looky does

Learns your business from your website, documents and notes, with a source for every fact
Suggests topics every Monday and drafts articles and posts in your company voice
Marks missing facts as "Your input needed" instead of guessing
Lists website tasks and measures AI mentions, with your team's approvals built in

What Looky doesn't do

Invent prices, customer stories, results or reviews
Edit your website: Looky lists tasks, fixes stay with whoever maintains the site
Replace strategy, photography or video production; Looky writes scripts, it doesn't film
Promise rankings, calls or mentions in AI answers
Measure Gemini, or Google AI Overviews without an optional data provider
Publish to Instagram, Facebook, X, TikTok or Google Business Profile today

No one can guarantee a recommendation by AI systems.

FAQ

Questions from small businesses

All questions

Do I need marketing experience to use Looky?

No. Looky reads your website, suggests a brand profile and asks you to confirm or correct it. After that you work with concrete topic cards and drafts instead of a blank page. What you need is knowledge of your business and time to review and approve what Looky prepares.

How much time does Looky take each week?

Looky doesn't promise a fixed number of minutes, because it depends on how much you publish and how closely you review. The setup takes the most attention: Looky reads your website and you check the brand profile. After that, the regular work is an occasional voice note, deciding on topic cards and reviewing drafts.

How do I get my business mentioned in ChatGPT?

No tool can guarantee it. Google says there are no special requirements for AI features beyond normal SEO basics, so Looky works on the foundation: clear pages for every service, answered customer questions and current content. Looky then measures how often ChatGPT, Claude and Perplexity mention your business for local questions, with a confidence interval. More in the guide to generative engine optimization.

Should a small business hire an agency or use Looky?

Looky fits when you want regular content from your own knowledge and keep the last word yourself. An agency fits when you need strategy, campaigns or photo and video production. Both work together: agencies use Looky for their clients, and you can approve their drafts through a link (Looky for agencies).

How is Looky different from ChatGPT plus a scheduling tool?

Looky keeps your approved business knowledge, so you don't paste context into each chat, and Looky marks missing facts instead of filling them with guesses. Topic planning, drafting, checks, team approval and publishing sit in one workspace. ChatGPT with a scheduler is cheaper for one-off posts you write yourself.

Can my employees help with content and approvals?

Yes. Colleagues can join as editors who draft and plan, or as reviewers who approve. You can require more than one approver and keep the final approval for yourself. Every approval, change request and publication is recorded in an audit log with name and time.

Does Looky work for a local business without a blog?

Yes. Many local businesses start with social posts and the website task list. When you are ready for articles, Looky drafts them from your knowledge and publishes them to WordPress after approval. Looky doesn't prescribe a posting frequency that guarantees local rankings, because none exists.

Will Looky make up prices or customer stories?

No. Looky uses a price only if it appears on your website or in material you approved, and personal stories and results only from material you supplied. Where a draft needs a fact Looky doesn't have, it inserts a "Your input needed" block, which can never be published.

Does Looky guarantee more customers or better Google rankings?

No. Looky gives your business a better foundation for visibility: clearer pages, answered questions and current content. Rankings, calls and mentions in AI answers depend on many factors outside any tool. No one can guarantee a recommendation by AI systems.

Your knowledge is already there. Let it work.

Give Looky your website once. You decide what goes out.

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