For real estate agents
Looky for real estate agents turns your listing notes, own market figures and seller questions into channel-ready posts, neighbourhood guides and property tour scripts in your voice, and waits for your approval.
Katrin kept us informed at every step of the sale.
Thank you for trusting me with this. I enjoyed working with you and wish you all the best for what comes next.
Replies in your tone to reviews you paste in, waiting for your approval.
At a glance
Looky for real estate agents is how independent agents and small agencies use Looky, a web-based content and visibility workspace. Owners usually pick an agent they already know, so the work is being visible with local expertise before a sale is on the table. You add your website, exposé texts, market notes and the questions sellers ask. Looky drafts one listing into several channel variants, writes neighbourhood guides and LinkedIn posts from your figures, and never invents prices or market data. Mandatory property details, such as energy certificate data in Germany, stay your job: you add and check them before you approve (how approval works).
Last reviewed
From one listing
You give Looky what you know, set the voices once, and create from a listing note. Looky drafts a variant per channel and a tour script; you add the mandatory details, check every figure and approve.
Content planner
Posts that show local expertise work best: a new listing, a "just sold" note with the owners' consent, an observation from your own sales and a neighbourhood portrait. Looky plans them as a mix, so five listings never come in a row.
Rules for property posts
In Germany, property ads in commercial media must state five energy data points when an energy certificate exists; whether an Instagram post counts as such an ad is legally open. Looky helps you draft; you remain responsible for what you publish. This is not legal advice.
In practice
Three situations from a fictional agent in Cologne. All addresses and figures are invented for this page.
Independent agent, Cologne
You give
3 rooms, Südstadt, 2nd floor, balcony facing the courtyard, viewings from next week.
Looky does: Looky drafts per channel and a 45-second tour script; the energy line stays a gap until you fill it.
You get
Courtyard quiet, second floor, three rooms. Viewings from next week.
Energy data: you add it
Independent agent, Cologne
You give
Transport, schools, and what buyers ask at viewings.
Looky does: Looky builds an 800–2,000-word article from the notes and marks what only the agent knows.
You get
Living in Ehrenfeld: what buyers ask us
Your input needed · never published
Office with three agents
You give
Services, areas and listings shared by the whole office.
Looky does: Each agent's posts are drafted in their own personal voice from the shared knowledge.
You get
Three agents, three tones, one set of facts.
The office manager approves first
Options
Looky fits agents who want posts and guides drafted from their own listings and figures with an approval step; a scheduler like Buffer publishes to more channels today, and a marketing agency also films and photographs.
Compare Looky with
Where the alternatives are better: Buffer publishes to more channels today, including Google Business Profile; an agency handles photography, video and print; your property software creates exposés with floor plans and sends listings to portals, which Looky does not. Sources: buffer.com/pricing (competitors' own pages, checked 27 Oct 2026).
Honest limits
Looky drafts from your listings and figures; valuations, mandatory details and the final word stay with you.
No one can guarantee a recommendation by AI systems.
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