Markus T.2 hours ago
Lovely coffee, but I waited 20 minutes for a flat white on Saturday and nobody said a word.
Google Business Profile integration
Google reviews answered in your voice, profile posts planned
Looky's Google Business Profile integration imports your Google reviews, drafts replies in your brand voice, sends negative or sensitive reviews to a person, and publishes approved replies and profile posts to your verified profile.
Google review
Reply draft in your voice
Hi Markus, thank you for telling us, and sorry about the wait. Saturdays got busier than we planned for, so since October a second barista joins us from 9 to 2. Come by again and say hi. Anna
Negative review: needs youApproved · sent to Google
At a glance
What is Looky's Google Business Profile integration?
Looky's Google Business Profile integration is built for local businesses, practices, restaurants, trades and agencies that get Google reviews and want to answer each one without writing every reply from scratch. Looky classifies every review by sentiment and topic, drafts a reply from your approved brand knowledge and routes critical ones to you by default. It also turns approved content into profile posts for offers and events and compares your profile data with your business record. Replies build trust, not rankings. Nothing goes out without an approval or an approval rule you set.
Last reviewed
- Status
- In review: Google is still verifying Looky's sign-in screen. Looky already drafts Google posts and review replies; connecting opens once Google approves.
- Replies
- Drafts in your brand voice; negative or sensitive reviews go to a person by default
- Profiles
- Only verified profiles can reply; Google checks each reply before it shows
- Reply length
- Up to 4,096 bytes (umlauts count double)
- Profile posts
- Offers, events and calls to action, drafted up to 1,500 characters
- Profile data
- Compared with your business record; corrections prepared for you
- Expectation
- 89% of consumers expect owners to reply to reviews (2026 US survey, BrightLocal)
How it works
How does Looky answer Google reviews and plan profile posts?
You connect your verified profile once. After that, every review and every profile post runs through the same five steps.
Google Business Profile
google.com/maps
bergblick roastery freiburg
Bergblick Roastery4.7129 reviewsCoffee roastery
Markus T.2 hours ago
Lovely coffee, but I waited 20 minutes for a flat white on Saturday and nobody said a word.
Response from the ownerjust nowApproved by Google
Hi Markus, thank you for telling us, and sorry about the wait. Saturdays got busier than we planned for, so since October a second barista joins us from 9 to 2. Come by again and say hi. Anna
From the ownerEvent
Tasting Saturday: three new single origins from our roaster, free cups from 10 to 12.
Learn moreLive on your profileApproved replies and posts go to your profile. Google reviews each reply against its policies; Looky shows whether it is pending, approved or rejected.
Replies and posts go out only after an approval or an approval rule you set; negative reviews always reach a person by default.
On your profile
What does Looky publish to your Google Business Profile?
Looky publishes your approved replies under the reviews and your approved profile posts, and prepares corrections when your profile data drifts from your business record.
- Replies under your reviewsIn your voice, from your approved knowledge, up to Google's limit of 4,096 bytes. Google checks each reply before it shows.
- Reply status you can seeLooky shows each reply as pending, approved or rejected. A rejected reply comes back to you to rewrite.
- Profile posts with a buttonOffers, events and calls to action with a button such as "Learn more" or "Call", planned with your scheduler next to your blog and social posts.
- Profile data, comparedName, address, phone, hours, categories and links are compared with your business record; Looky prepares the correction for you to approve, as part of local listings.
google.com/maps
bergblick roastery freiburg
Bergblick Roastery4.7129 reviewsCoffee roastery
Markus T.2 hours ago
Lovely coffee, but I waited 20 minutes for a flat white on Saturday and nobody said a word.
Response from the ownerjust nowApproved by Google
Hi Markus, thank you for telling us, and sorry about the wait. Saturdays got busier than we planned for, so since October a second barista joins us from 9 to 2. Come by again and say hi. Anna
From the ownerEvent
Tasting Saturday: three new single origins from our roaster, free cups from 10 to 12.
Learn moreLive on your profileReview rules
Which Google reviews come to you, and which can go out on their own?
Negative and sensitive reviews come to you by default; for the rest you decide whether each reply needs your approval.
- Negative reviews: always youThe approval rule for negative review replies holds every critical reply until a person approves it, even when other replies go out automatically.
- Sensitive reviews: a person decidesPractices must never confirm in a reply that someone was a patient or client. These reviews go to a person by default; the final check stays with you.
- Positive reviews: your ruleApprove every reply yourself, or let replies that pass Looky's checks go out automatically. Each reply stays different and names what the reviewer mentioned.
- Every decision on recordAutomatic and manual approvals are written to the audit log, with who decided and when.
Replying is about trust: Google's help says a reply shows that you value the feedback. Looky doesn't promise rankings.
Bergblick Roastery/Review queueApproved
Markus T.
Hi Markus, thank you for telling us, and sorry about the wait. Saturdays got busier than we planned for, so since October a second barista joins us from 9 to 2. Come by again and say hi. Anna
Approved by Anna Keller · Sat 16:40
Lena M.YesterdayWent out under your rule
Best flat white in town and they remember your order.
Your review rules
- Positive, checks passedGoes out
- Negative reviewNeeds you
- Sensitive topicNeeds you
Safeguards
What does Looky check before a reply or post goes to Google?
Every reply and post is checked when it is drafted, when it is approved and again when it is sent.
1While drafting
01Only approved facts
Replies are drafted from your approved brand knowledge; no invented offers, discounts or promises.02Length
Replies stay within 4,096 bytes; profile posts are drafted up to 1,500 characters.03No false promises
Claims of guaranteed rankings or visibility are flagged and removed.
2Approval
04Negative review rule
Replies to negative reviews are held for approval by default.05Your approval mode
Manual by default; auto-publish or auto-publish with exceptions for the rest.06Client links
Agencies send a link; clients approve critical replies without an account.
3When it is sent
07Re-check
Version, approval and connection are checked before a reply or post is sent.08Google's moderation
Google reviews every reply; Looky shows pending, approved or rejected.09Retries and status
Temporary errors are retried with growing pauses; a reply that still fails is marked "failed" with the reason and a notification.
Use cases
How do local businesses use Looky on Google?
The input is a review or an approved piece of content; the output is a reply or a post that follows the owner's rules.
Café
A two-star review about waiting time
You give
Google reviewLovely coffee, but I waited 20 minutes on Saturday and nobody said a word.
Looky does: Looky drafts a reply that apologizes, names the Saturday rush honestly and invites the guest back.
You get
Reply draftSorry about the wait, here is what changed on Saturdays.
Waits for the owner's approval because the review is negative.
Electrician
Five thank-yous in one week
You give
Five 5-star reviewsQuick, tidy, explained everything about the new fuse box.
Looky does: Looky writes five different short replies that mention the job type of each review.
You get
Five repliesThanks for trusting us with your fuse box.
Published without manual steps under the rule for positive replies.
Dental practice
A review that mentions a treatment
You give
Google reviewThe root canal took longer than I was told.
Looky does: Looky drafts a neutral reply that never confirms the person was a patient.
You get
Neutral reply draftThank you for your feedback. Please call us so we can talk in person.
Routed to the practice owner for the final check.
Agency (Nordlicht Studio)
Six client profiles, one queue
You give
Client profilesGoogle profiles of six clients, each in its own workspace.
Looky does: Looky collects new reviews of all six clients in one cross-client review queue.
You get
Replies per clientDrafts in each client's own voice
Each client approves critical replies via a link, without an account.
Comparison
How does Looky compare with other ways to manage your Google profile?
Looky fits when review replies and profile posts should come from the same approved knowledge as your other content; review platforms cover more sites, and Google's own tool is free.
Compare Looky with
Replying in Google Business ProfileLooky
- Reply drafts from your brand knowledge
- You write each replyYes
- Negative reviews to a person by default
- Always youYes, approval rule
- Review platforms covered
- GoogleGoogle
- Profile posts in a cross-channel calendar
- Posts in the profile onlyYes, with blog and social
- Price model
- FreeSubscription per company, yearly or monthly, see pricing
Where the alternatives are better: Google's own profile tools are free and enough for a few reviews a month; Birdeye and Yext cover many more review sites and multi-location brands; Buffer publishes Google Business Profile posts alongside many other networks.
Honest limits
What does Looky do on Google, and what doesn't it do?
What Looky does
- Drafts replies to Google reviews in your brand voice and sends negative or sensitive ones to a person by default
- Publishes approved replies and profile posts to verified profiles
- Shows whether Google has a reply pending, approved or rejected
- Compares your profile data with your business record and prepares corrections for you to approve
What Looky doesn't do
- Work with unverified profiles: you need to be owner or manager of a verified profile
- Change Google's moderation decision on a reply
- Remove, report, hide, write or buy reviews, or ask only happy customers for reviews (Google bans this)
- Cover review sites other than Google
- Know whether a reviewer was a patient or client; the final check stays with you
- Create product posts, which Google's interface doesn't allow
Replying is about trust, not ranking. No one can guarantee a recommendation by AI systems.
Does my Google Business Profile need to be verified for Looky?
Yes. Google lets only verified businesses reply to reviews, and its interface works only with verified locations. You connect Looky as owner or manager of the profile. If your profile isn't verified yet, finish Google's verification first; Looky can't do that step for you.
Can Looky reply to Google reviews automatically?
Yes, if you choose that. By default you approve every reply. You can let replies that pass Looky's checks go out automatically, while negative or sensitive reviews still go to a person by default. Every decision, automatic or manual, is recorded in the audit log.
Does replying to Google reviews improve my ranking?
Google doesn't say that replies improve ranking. Its help pages say more reviews and positive ratings can help local ranking, and that replying shows that you value the feedback. Looky helps you answer every review in your own voice, which builds trust with readers; it doesn't promise rankings.
Why is my reply to a Google review not showing yet?
Google checks every reply against its content policies before it appears, so a reply can be pending for a while or be rejected. Looky shows each reply's status: pending, approved or rejected. A rejected reply comes back to you to rewrite; replies can also be edited or deleted later.
Can Looky schedule Google Business Profile posts?
Yes. Looky turns approved content into profile posts for offers, events and calls to action, with a button such as "Learn more" or "Call", and publishes them at the planned time. Posts sit in the same calendar as your blog and social channels and follow the same approval rules.
Can Looky update my opening hours on Google?
Looky keeps one record of your business data, including name, address, phone, hours, categories and links, and compares your Google profile with it. When something differs, for example holiday hours on Google that don't match your website, Looky prepares the correction for you to approve. You stay in control of every change to your profile.
Google Business Profile is a trademark of Google LLC.
