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Instagram integration

Instagram captions, carousels and Reel scripts from what you know

Looky's Instagram integration publishes approved captions, single images and carousels to your Instagram professional account at the planned time, drafted from your brand knowledge, checked against Instagram's caption limit and sent only after your approval.

Join the waitlistBook a demoHow planning and approvals work
Bbergblick.roastery
  • Swipe3 shots to a better espresso
1/5

bergblick.roastery Sour espresso at home? Most of the time it's the grind, not the beans. Three shots to dial it in: swipe through and save it for your next bag. #espresso #homebarista #coffeeathome #specialtycoffee #freiburg

Approved · Fri 11:00Instagram · bergblick.roastery (Business)

At a glance

What is Looky's Instagram integration?

Looky's Instagram integration is built for cafés, trades, practices, real estate agents and agencies that want a steady Instagram presence without writing every caption from scratch. Looky adapts an approved idea or article into an Instagram caption with hashtags, designs carousel slides in square, portrait or story format and writes Reel scripts you record yourself. You review and approve; Looky's queue publishes to your Business or Creator account at the planned time. Nothing goes out without an approval or an approval rule you set.

Last reviewed

Status
In review: Meta is still reviewing Looky's app. Looky already drafts and plans Instagram posts; publishing starts once Meta approves.
Accounts
Instagram professional accounts (Business or Creator)
Captions
Checked against Instagram's 2,200-character limit before you see them
Slides
Carousel and graphic slides in 1:1, 4:5 and 9:16
Reels
Scripts with hook, spoken text, shot ideas, on-screen text and call to action; you record the video
Approval
Per workspace, overridable for the Instagram channel

How it works

How do you schedule Instagram posts with Looky?

You connect your professional account once. After that, every Instagram post runs through the same five steps, from caption to the planned slot.

Fri 11:00 · before publishing
  • Version unchanged
  • Approval valid
  • Account connection active
Published · Fri 11:00View on Instagram

At the planned time Looky re-checks version, approval and connection, then publishes. Problems end as "failed" with a reason and a notification.

Instagram posts go out only after an approval or an approval rule you set.

On Instagram

What does Looky publish to Instagram?

Looky publishes captions with hashtags, single images and carousels to your professional account. Reels stay with you: Looky writes the script, you film the video.

  • Captions with hashtagsWritten from your approved brand knowledge and brand voice, with tone, audience and do and don't words, and checked against the 2,200-character limit.
  • CarouselsSlides designed in Looky in 1:1, 4:5 or 9:16, or your own photos, published as one carousel post with the approved caption. Instagram crops all images to the format of the first one.
  • Single imagesYour own photo or a graphic from your brand kit, with the approved caption and an alt-text suggestion.
  • Reel scriptsHook, spoken script, shot ideas, on-screen text and call to action, written as part of video scripts. You film and post the Reel yourself.

AI images can be switched off per workspace. When they are used, the alt-text suggestion says that the image is AI-generated.

Bbergblick.roastery
  • Swipe3 shots to a better espresso
1/5

bergblick.roastery Sour espresso at home? Most of the time it's the grind, not the beans. Three shots to dial it in: swipe through and save it for your next bag. #espresso #homebarista #coffeeathome #specialtycoffee #freiburg

Fri 11:00 · before publishing
  • Version unchanged
  • Approval valid
  • Account connection active
Published · Fri 11:00View on Instagram
Reel scriptYou film it, Looky writes it
Hook
Your espresso is sour? It's not the beans.
Shots
Grinder close-up, timer, the pour
On screen
25 to 30 s · 36 g

Safeguards

What does Looky check before an Instagram post goes out?

Every Instagram post is checked three times: when it is drafted, when it is approved and again at the planned time.

1While drafting

  1. 01Caption limit
    Every caption is checked against Instagram's 2,200-character limit.
  2. 02Structure and words
    Length, structure, placeholders and your do and don't words are checked.
  3. 03No false promises
    Claims of guaranteed reach or visibility are flagged and removed.

2Approval

  1. 04Your approval mode
    Manual by default; auto-publish or auto-publish with exceptions if you choose, also just for Instagram.
  2. 05Edits reset approval
    Editing an approved post invalidates the approval, so the version you approved is the version that goes out.
  3. 06Audit log
    Every decision, automatic or manual, is recorded in an append-only log.

3At the planned time

  1. 07Re-check
    Version, approval and connection are checked before the post is sent.
  2. 08Instagram's daily cap
    Instagram limits how many posts an app may publish per account in 24 hours. Looky keeps to that limit and tells you when a post has to wait.
  3. 09Retries and status
    Temporary errors are retried with growing pauses; a post that still fails is marked "failed" with the reason, a notification and an email.

Use cases

What do businesses post to Instagram with Looky?

The input is something the business already has; the output is a post ready for approval.

  • Café

    The weekly lunch as a carousel

    You give

    Weekly menu note

    Mon to Fri: lentil soup, spinach quiche, apple cake. New: oat flat white.

    Looky does: Looky turns the note into five slides in 4:5 and a caption in the café's voice with hashtags.

    You get

    Carousel

    This week's lunch

    Planned for Monday 10:00 once the owner approves.

  • Real estate agent

    A neighbourhood guide, twice

    You give

    Approved guide

    Living in Ehrenfeld: schools, markets, prices per square metre.

    Looky does: Looky designs a six-slide carousel from the guide and writes a 30-second Reel script for a walk-through.

    You get

    Carousel and Reel script

    Living in Ehrenfeld, in six slides

    The agent films the Reel; both go through approval.

  • Physiotherapy practice

    Exercises from an approved article

    You give

    Approved article

    Three exercises for back pain at the desk.

    Looky does: Looky builds a carousel with the three exercises and keeps every statement to the article.

    You get

    Carousel

    3 desk exercises for your back

    Anything about treatment results is marked as missing input instead of invented.

  • Agency (Nordlicht Studio)

    Client carousels, approved by link

    You give

    Client workspace

    The client's Instagram account, connected in their own workspace.

    Looky does: Looky drafts weekly carousels in the client's brand voice.

    You get

    Weekly posts

    One carousel per week, ready to approve

    The client approves via a link, without a Looky account.

Comparison

How does Looky compare with Instagram scheduling tools?

Looky fits when your Instagram posts should come from your own knowledge with approvals built in; dedicated social tools cover more networks and include Instagram analytics.

Compare Looky with

BufferLooky
Captions from your stored brand knowledge
AI assistant without brand knowledgeYes
Carousel graphics designed in the tool
Not stated on the pricing pageYes, in 1:1, 4:5 and 9:16
Approval workflow
Team plan onlyBuilt in, incl. client links without an account
Blog in the same calendar
NoYes, WordPress
Price model
Free for 3 channels; $5 to $10 per channel and monthSubscription per company, yearly or monthly, see pricing

Where the alternatives are better: Buffer, Hootsuite and Swello publish to more social networks and show Instagram analytics. Looky doesn't report Instagram statistics.

Honest limits

What does Looky do on Instagram, and what doesn't it do?

What Looky does

  • Publishes approved captions, single images and carousels to Instagram professional accounts
  • Writes captions from your approved knowledge and checks them against the 2,200-character limit
  • Designs carousel and graphic slides in 1:1, 4:5 and 9:16
  • Writes Reel scripts with hook, shots, on-screen text and call to action
  • Keeps to Instagram's publishing cap and tells you when a post has to wait

What Looky doesn't do

  • Publish to personal accounts: Instagram's publishing interface doesn't support them
  • Generate videos or voiceovers; you record the Reel
  • Reply to comments or direct messages, or show Instagram analytics
  • Check posts against advertising law for healthcare (in Germany the Heilmittelwerbegesetz); that stays with you

FAQ

Questions about Instagram and Looky

All questions

Can Looky post to a personal Instagram account?

No. Instagram lets apps publish only to professional accounts, meaning Business or Creator accounts, so Looky can't post to a personal account. Switching a personal account to a professional one is free and done in the Instagram app settings; your existing posts and followers stay. Then you connect the professional account in Looky like any other channel.

Does Looky write Instagram captions in my brand voice?

Yes. Looky drafts each caption from your approved brand knowledge and your brand voice, with tone, audience and do and don't words, and suggests hashtags. Every caption is checked against Instagram's 2,200-character limit before you see it, and you edit and approve it before it is planned.

Can Looky publish Instagram carousels?

Yes. You design carousel slides in Looky in square (1:1), portrait (4:5) or story (9:16) format, or upload your own photos, and Looky publishes them as one carousel post with the approved caption. Instagram crops all carousel images to the format of the first one.

Can Looky publish Reels?

Looky writes Reel scripts with hook, spoken script, shot ideas, on-screen text and call to action. Looky doesn't create videos or voiceovers, so you film and post the Reel yourself, with the script at hand. The script goes through the same approval as every other post.

Does Looky create the images for Instagram?

Looky designs carousel and graphic slides from your brand kit and can generate AI images, which you can switch off per workspace. AI images get an alt-text suggestion that says they are AI-generated. For real photos of your work, team or products, you upload your own.

How many Instagram posts can Looky publish per day?

Instagram caps how many posts one app may publish per account within 24 hours, and a carousel counts as one post. Looky keeps your plan within that cap and tells you when a post has to wait. Instagram doesn't publish one fixed number for every case, so Looky reads the remaining allowance from Instagram instead of assuming one.

Instagram is a trademark of Instagram, LLC.

Your next carousel is already in what you know.

Bring the idea. Looky writes the caption and the slides, and you decide what goes out.

Join the waitlistBook a demo
Looky, the orange robot, waves hello.